Customer Relationship Management Manager

About ExactiusExactius works with companies to solve complex digital marketing challenges and achieve ambitious growth goals. We bring executive leadership and cross-functional execution teams that can not only form the strategy but can execute and deliver the result. These teams always include a proven performance marketing CMO, along with campaign and CRM managers, conversion and product managers, data scientists, front/back end developers and creative teams as necessary. Those teams are supported by a proprietary technology that supports the need for advanced analysis and real-time optimization. Exactius is an extension of your internal teams with one goal in mind: grow faster and be more profitable. DescriptionYou are a visionary leader and seasoned CRM expert with a proven executive presence and a track record of driving significant business impact. You thrive in a dynamic, high-stakes environment, managing strategic client relationships across diverse industries. At your core, you are a strategic architect, constantly defining and communicating the roadmap for growth. As a motivated self-starter, you are comfortable owning a vertical and driving initiatives from strategic inception through to high-level review.Your exceptional listening and communication skills enable you to understand complex client needs deeply and clearly articulate a compelling vision and powerful solutions to executive teams. You are an expert in the customer intent funnel and deeply familiar with advanced concepts in lifetime value (LTV), retention, and churn modeling.With powerful executive presence, superior project governance, and the ability to clearly communicate a strategy, you are built for success in this leadership role. You are comfortable working in a 100% remote environment and are expected to operate with complete autonomy, accountability, and a healthy work-life balance while owning a significant book of business.This role demands the highest blend of strategic definition and leadership oversight, presenting a pivotal opportunity for an entrepreneurial leader. Your goals are clear: Define the vision and roadmap for CRM success, driving transformative growth in customer lifetime value (LTV) and engagement across the German market. ResponsibilitiesDefine, own, and execute the comprehensive CRM strategy for our Germany-based partner, overseeing all retention channels, including email marketing, lifecycle programs, and emerging communication platforms.Drive strategy for lifetime-value based segmentation in partnership with BI Analysts, ensuring segments are scalable and leveraged across all channels (paid and non-paid) to maximize long-term client profitability.Serve as the executive leader for CRM, partnering cross-functionally across Exactius and client leadership to align the CRM roadmap with overall business objectives and long-term client success.Provide a key strategic perspective on messaging and market positioning specifically for the German market, personally reviewing and approving all copy and communications to ensure brand integrity and performance efficacy.Represent Exactius' CRM expertise in high-stakes client and executive-level discussions, demonstrating exceptional executive presence and ability to communicate complex strategic initiatives clearly and persuasively.RequirementsMinimum 7+ years of progressive experience in retention marketing / CRM, with a minimum of 3 years in a leadership/strategic role.Expert-level understanding of lifecycle marketing, funnel optimization, advanced email campaigns, flows, and triggered automation.Required - Bi-lingual - fluent in English and German.Extensive, demonstrated knowledge of strategic remarketing and retargeting frameworks.Demonstrated executive presence and ability to clearly articulate complex strategies to C-suite and executive stakeholders.Highly attentive to details, thorough, responsible, and punctual.Proactive and creative with the drive to improve, learn and grow.Exceptional communication and interpersonal skills, especially in a leadership context.Exceptional analytical and strategic thinking skills, capable of translating complex data into a clear, actionable CRM vision.Proven ability to manage high-pressure situations and meet ambitious deadlines.Great time management and prioritization skills.Strong work ethic in a remote work environment, operating with high autonomy.Advanced problem solving/troubleshooting skills at a strategic level.Proven ability to craft and communicate a compelling strategic narrative.Expert-level familiarity with CRM tools – expert knowledge of Klaviyo, Salesforce, Pardot, Iterable, Braze a significant advantage.Experience with high-growth e-commerce / D2C brands is an advantage.Experience leading strategy for SMS and app notification programs, a big plus.Benefits & PerksOpportunity to have a real impact in a high growth international brandWork remotely from anywhere in the worldControl your time - flexible hoursResponsibility from day one, professional and personal growthGreat company culture, working alongside rockstar professionals from various industries and backgroundsPotential to evolve your career and role