DACH Sales Team Lead – Robotics, General Industries (m/f/d)

At ABB, we help industries outrun – leaner and cleaner. Here, progress is an expectation – for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We’re entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics – working alongside world‑class experts in a fast‑moving, innovation‑driven environment.

Reports To

Cluster Business Line Manager Industries, DACH

Key Responsibilities

In this role, you will play a central part in driving sales execution excellence and scaling a high‑performing team of Sales Specialists within the Robotics Business Segment – General Industries in the DACH region. You will report directly to the DACH Sales Manager – Robotics, General Industries and be responsible for coaching, developing, and enabling a portion of the Sales Specialist organization while ensuring consistent sales execution and alignment with regional strategies.

You will support front‑end sales execution in a multi‑channel environment, working both in direct end customer engagement and indirectly via system integrators and partners. The portfolio is product‑driven, complemented by system solutions. The customer landscape consists of key accounts as well as a broad base of small and mid‑sized customers, requiring structured and scalable sales execution in close alignment with the DACH Sales Manager.

The work model for the role is: onsite / remote / hybrid.

This role contributes to the Robotics Business Segment – General Industries in DACH.

Main stakeholders are Sales, System Integrators, Channel Partners, Product Management, regional and global Business Line Management, and regional/country sales organizations.

You Will Be Mainly Accountable For

• Leading, coaching, and developing a team of Sales Specialists, ensuring strong sales execution and continuous professional growth.
• Translating regional sales strategy into clear team objectives, actionable plans, and measurable outcomes.
• Ensuring disciplined application of sales processes, including pipeline management, opportunity qualification, and effective CRM usage.
• Serving as a key escalation and support point for complex customer interactions and deal progression.
• Collaborating with cross‑functional stakeholders and providing market and customer insights to support regional planning and go‑to‑market effectiveness.
• Driving performance tracking and coaching conversations to enhance individual and team sales effectiveness, including regular feedback, training needs assessment, and competency development.

Our Team Dynamics

You will join a collaborative, performance‑oriented and internationally connected team, where strategic thinking, ownership, and teamwork are key to success.

Qualifications For The Role

• Proven experience in technical sales, business development, or commercial roles within industrial automation, robotics, or related markets, with a track record of achieving sales targets.
• Demonstrated potential and aptitude for leading, coaching, and developing sales professionals; prior formal line management experience is advantageous but not required.
• Strong understanding of front‑end sales methodologies, consultative selling, and stakeholder‑oriented sales processes.
• Experience using CRM systems and sales performance tools to drive data‑based decisions and track team execution.
• Excellent communication and collaboration skills, able to work effectively with cross‑functional stakeholders.
• Bachelor’s degree in engineering, industrial engineering, business administration, or a comparable field; additional leadership or sales training is a plus.
• Proficiency in German and English (French and Italian are a plus).
• Willingness to travel approximately 60%, primarily within the DACH region.
• Valid driving license in DACH and a valid work permit where required.

Benefits

• Company Car
• Flexible work practices
• Learning & development offering
• Retirement Plan

We value people from different backgrounds. In the case of equal suitability, people with severe disabilities and their equals are given preference. Apply today or visit to read more about us and learn about the impact of our solutions across the globe.