Demand & Forecasting Analyst (m/f/d)

The Role

We are looking for a commercially minded and analytical Demand Planning professional to help shape our market demand outlook. In this role, you will drive the end-to-end forecasting process, working closely with Sales, Marketing, Finance, BI, and Supply Chain to ensure forecasts reflect the latest market and business insights. You will play a key role in turning data into actionable demand plans and continuously improving our forecasting capabilities.

Location: Hamburg, Germany

Principle Accountabilities

• Manage the end-to-end demand forecasting process across short-, mid-, and long-term planning horizons.
• Analyse sell-in and sell-out data across categories, identify deviations from targets, and develop corrective actions with relevant stakeholders.
• Coordinate the monthly demand planning cycle in IBP while maintaining high data quality, forecast models, assumptions, and planning standards.
• Collaborate closely with Sales, Marketing, RGM, Finance, Business Intelligence and Supply Chain to ensure forecasts reflect the latest commercial plans.
• Translate promotional activities, portfolio changes, distribution shifts, and pricing actions into quantified demand assumptions.
• Support the Forecasting & Demand Manager with stakeholder alignment, senior-level demand outlooks, and continuous improvements through digitalisation and advanced analytics.

Skills and Experience Required

• Bachelor’s degree in business, Supply Chain, Economics, Data Analytics, Statistics, orrelated field
• 3-5 years of professional experience in sales & marketing / sales planning / logistics
• Strong communication skills& ability to challenge and influence stakeholders
• Advanced Excelskills;familiarity with BI tools (Power BI, Tableau) preferred
• Stronganalytical skills&
• High level of detail orientation&structured problem-solving capability
• Very good English skills

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.