Demand Generation Manager – DACH

Remote - Germany, Hybrid – Berlin, Germany

Full-time

Your mission

We’re building Europe’s leading workplace intelligence platform. Fresh off our $23M Series B , we’re scaling fast, and you’ll be joining at a truly exciting stage of our journey.

We are building a regionally aligned, revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager for DACH will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

• Driving pipeline and revenue growth in DACH.
• Leading all regional demand initiatives (ABM, field, campaigns).
• Acting as the central orchestrator of GTM efforts in the region .

This is a high-ownership, highly hands-on role combining strategy, execution, and cross-functional leadership.

In this role you will

1. Own Regional Pipeline & ARR Targets

• Own pipeline generation targets for DACH (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR.
• Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution

• Define and execute the regional demand strategy across: ABM (mid-market / enterprise), field marketing (events, roundtables, local activations) & campaigns (integrated, multi-channel).
• Ensure all activities are: ICP-focused, aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator for DACH

• Work as one team with: Regional Sales & BDRs.
• Align on: Target accounts, campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels

• Plan and run events (from concept to execution).
• Build and launch campaigns.
• Write campaign messaging and landing page content.
• Set up and manage campaign assets (with support where needed).
• From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion

• Partner with Sales and BDRs on: Target account selection & account-level strategies.
• Execute: Personalized campaigns, account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance

• Track: Pipeline generated, conversion rates & campaign ROI.
• Continuously optimize: Channel mix, messaging & execution.
• Partner with GTM Ops to ensure: Clean tracking & clear attribution.

What you need to be successful

• 5–8+ years in B2B SaaS demand generation / growth roles
• Native or fluent German + strong English
• Deep understanding of the DACH market
• Strong experience in: Field marketing (events), ABM & campaign execution
• Experience working closely with sales teams
• High ownership (thinks like a GM of the region)
• Strong executor (able to get things done independently)
• Team “Bursts”: Opportunities to collaborate with your team in person
• Home office support: Financial contribution to set up a comfortable, productive home office
• Learning & development: Annual budget for coaching, certifications, and conferences
• Co-working allowance: Budget to work from co-working spaces if there are no deskbird hubs close by
• Hub visit: Yearly sponsored trip to one of our hubs

We are an equal-opportunity employer and celebrate diversity, recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, colour, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.