Demand Generation Manager, Global Events Digital Experiences Team

Description

AWS produces, some of the largest, most vibrant, and comprehensive cloud computing events in the world. The and complexity of our event portfolio continues to grow. We are looking for an experienced to support that growth by helping us deliver the right content, to the right customer, at the right time.

In this role, you will own execution of outbound to drive registrations for re:MARS. That includes working cross-functionally with owners to launch best-in-class experiences across email, site merchandising, social media, social media, search, and display ads.

The ideal candidate will have experience executing event . Excellent skills are a requirement, as well as the ability to analyze effectiveness, adapt quickly based on performance, and clearly articulate results to leadership.

This is an opportunity to deliver big results in a rapidly expanding, high-visibility segment of the .

This role is Virtual within the US only.

Key job responsibilities

• Own end-to-end execution of across email, site merchandising, and social media.
• Partner with our media to deploy across social, search, and display ads.
• Work with subject matter experts to optimize messaging based on audience type and interest area.
• Write and review copy for outbound .
• Own A/B testing roadmap and execution for outbound .
• Report on performance to goal and areas for optimization at a regular cadence.

A day in the

You’ll be working with the re:MARS event team to build registration forecasts, and make a plan to deliver against those forecasts, align with the team on the plan, and then go make it happen! A lot of time will be spent on digital . An average day might include working on an email in , sending assets and copy to the social media team for posts, and reviewing our media results from the previous week to identify areas for optimization.

About The Team

The events digital experiences team is responsible for 3 key areas:

• Owning and registration goals for our largest, highest-profile events
• Leading the infrastructure and technical vision for our events websites
• Providing the technology, , and standards that teams across AWS use to deliver best-in-class virtual events.

We are builders who love to try new things and push the boundaries of what is possible!

Basic Qualifications

• 3+ years experience creating and executing using a broad portfolio of and channels
• 1+ years experience using a test-and-learn approach to optimization
• 1+ years experience with complex targeting and segmentation
• Track record to manage multiple programs simultaneously
• Bachelors degree in , business, communications OR additional 4+ years experience creating and executing using a broad portfolio of and chan

Preferred Qualifications

• Experience building, launching, and reporting on using and SFDC
• Superior oral and written communication skills, with attention to detail
• Basic HTML and CSS skills, with experience building emails and web pages
• Apache Velocity email scripting is a bonus
• Strong analytical skills, and ability to identify KPIs
• Highly organized and detail-oriented, with the ability to prioritize and manage time
• Has an understanding of digital best practices
• Enjoys learning, innately curious
• Not afraid to try new thingsdriven to constantly improve results
• Thrives in a fast-paced environment with the ability to pivot and problem-solve

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicanh arrest and conviction records.

If located within the city limits of Columbia, SC, this position is subject to a background check for any convictions directly related to its duties and responsibilities. Only job‑related convictions will be considered and will not automatically disqualify the candidate.

The base pay range for this position in Colorado is $76k -134k per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign‑on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazons internal or external careers site.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on tis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Company – Amazon Web Services, Inc.

Job ID: A