Director Digital Global Media Strategy & Innovation (m/f/d)

Director Digital Global Media Strategy & Innovation (m/f/d)

The name might be new to you – but you certainly know our brands essence and Catrice : they are available in more than 90 countries and together generate annual sales of around 1 billion euros. Today, we rank among the Top 10 in colour cosmetics – thanks to our 900+ dedicated employees worldwide. With passion and creativity, they continue to write our success story every day.

As we shift execution and budgets to regional hubs, the Director Global Media Strategy & Innovation becomes the single most important strategic and enabling function to drive media consistency, innovation, and performance across all markets. This role maintains our ability to lead in media thinking while empowering local execution. The Director Global Media Strategy & Innovation defines how we lead in media thinking and empower our regional teams. You’ll shape frameworks, partnerships, and innovation programs that set global standards and drive measurable impact across all markets.

Responsibilities

• Set the global media vision for essence and Catrice across brand and performance channels
• Develop best-in‑class frameworks, channel strategies, and activation playbooks
• Own global SEA/SEO and expand into retail media and commerce data partnerships
• Act as global lead for our media agency (Jellyfish)
• Build and maintain strategic partnerships with Meta, Google, TikTok, Snap, and Pinterest
• Drive structured testing across paid social, retail media, and emerging formats
• Integrate creator‑led media into our Global Media Operating System

Capability Development

• Coach and align regional media teams, driving shared learning and excellence

Data, Measurement & ROI Frameworks

• Define global KPI and ROI standards, develop dashboards and scalable insights

AI in Media

• Champion the use of AI across targeting, creative, and measurement for performance optimization

Candidate profile

You are a visionary media leader who thrives at the intersection of creativity, data, and technology. You combine strategic excellence with a hands‑on mindset and the ability to inspire and align global teams around a shared vision.

Qualifications

• Extensive experience in senior media or digital strategy roles, ideally with international or global scope
• Strong expertise in digital media, performance marketing, platform strategies, and cross‑channel integration
• Deep understanding of the evolving media landscape – from retail media and creator economy to AI‑driven optimization
• Leadership through influence: you inspire, coach, and connect rather than command. You build alignment across functions and geographies
• Exceptional communication and stakeholder management skills, with the ability to translate complexity into clarity
• Strategic vision with entrepreneurial drive – you think big, act decisively, and love to turn ideas into tangible impact
• Fluent in English; German is a plus

Benefits

Fresh fruit, coffee, tea, cold drinks and a great cafeteria are standard – just a small taste of our bigger benefits.

• For your rest: in addition to 30 vacation days per year, you will receive four weeks of paid special leave (sabbatical) in your seventh year with the company
• For your future: take advantage of our cosnovAcademy with its wide range of training opportunities
• For your office life: look forward to a modern, stylish workplace, free lunch on Mondays and Fridays, and complimentary underground parking
• For every stage of life: company pension plan, in‑house gym, job ticket, subsidy for childcare costs, and many team events

This is just a few of our benefits. Check out the rest at:

Equal Opportunity Statement

At cosnova, we value personality, talent and team spirit – not age, origin, gender, skin colour, religion, disability or sexual orientation.

Contact

We look forward to receiving your complete application in English or German. Your contact person for this vacancy is Louisa Stillger (Organizational Development & HR Manager, +49 6196 76156 1064).

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