Director Marketing Omni-Channel Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

• Owning and elevating the full omni‑channel marketing strategy across Retail, E‑commerce, and Key Account/Wholesale to deliver a seamless consumer journey and maximize commercial outcomes and brand heat
• Integrating brand storytelling with strong performance execution across physical stores (Own retail and Wholesale), digital commerce platforms, and partner environments.
• Ensuring that marketing activation across owned and partner channels drives traffic, conversion, CRM growth, and sell‑through.
• Leading, developing, and inspiring a high‑performing omni‑channel marketing organization across Europe.

YOUR TALENT

• You bring deep expertise in omni‑channel marketing across Retail, E‑commerce, and Key Accounts, with a strong understanding of consumer and shopper behavior.
• You have proven experience leading diverse marketing teams and developing senior managers in fast‑paced, matrixed environments.
• You excel at integrating brand storytelling with performance‑driven execution across digital and physical channels.
• You are highly skilled in driving retail KPIs, optimizing partner activations, and improving sell‑through across multiple environments.
• You are data‑driven, comfortable with performance measurement frameworks, and committed to a test‑and‑learn mindset.
• You collaborate effectively with cross‑functional partners such as Sales, Merchandising, CRM, Digital Product, and Retail Operations.
• You ensure brand integrity, operational excellence, and compliance across all owned and partner touchpoints, consistently raising the standard of execution.

PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.