Sales & Marketing Specialist (Lead Generation)

We are looking for someone who wants to build growth machines, not manual processes.

Someone capable of thinking, architecting, and optimizing the beginning of the funnel, integrating automations, events, and AI, and grow demand generation into a predictable, scalable, elegant system.

If you enjoy solving hard problems, learning fast, and don’t hide behind methodologies, this might be you.

Tasks

• Design and optimize the top-of-funnel experience , defining how leads are captured, segmented, qualified, and routed.
• Plan and execute webinars, online events, demos, and live surgeries to generate demand;
• Configure and monitor AI-enhanced inbound and outbound funnels to increase lead volume and quality;
• Develop segmented campaigns, A/B tests, and conversion optimization strategies;
• Collaborate with Marketing and Product to create high-engagement content that supports events and automated campaigns;
• Measure and report on funnel performance: leads generated, MQLs, conversion rates, and CAC by channel
• Maintain and integrate tools such as HubSpot, automation platforms, and event systems;
• Deliver well-qualified leads to the Sales team and ensure smooth pipeline handover.

Requirements

• Experience with automation tools (HubSpot, Make, or similar);
• Strong analytical skills and familiarity with funnel metrics, testing, and optimization;
• Fluent in English ; German is a plus;
• Interest in AI applied to marketing and sales ;
• Proactivity, autonomy, and attention to detail;
• Strong written communication skills for events, campaigns, and automated flows;
• You are curious about ophthalmology/health sector ; a background in the area is a plus

Benefits

Remote-friendly & flexible work environment

Flexible working hours – we focus on results, not clock-watching

Fast-growing startup with room to grow professionally

Autonomy and trust to propose ideas and improve processes

OpciónYo or Reserve or MOK or Coworking Pass

If this role sounds exciting to you, we’d love to hear from you!

Apply by submitting your CV and a short note about why you’re interested in joining Custom Surgical.

Our hiring process is straightforward:

1. Initial screening of applications
2. A short online interview
3. Final conversation with the team

We aim to move quickly and keep you informed at every step.

Looking forward to meeting you!