Field Marketing Manager - DACH

Field Marketing Manager – DACH

Cologne, Germany (Hybrid)

About Ibexa

Ibexa is a European marketing orchestration platform that empowers organisations to deliver seamless, data-driven customer experiences across the entire digital journey.
By unifying content management, customer data, engagement, product information, and interactive data collection capabilities — including solutions such as Qualifio, Raptor, Quable, and Actito — Ibexa enables marketing and digital teams to break down silos and orchestrate high-impact, personalised experiences at scale.
We are a team of more than 350 professionals across Europe . As we continue to expand our presence in the DACH region , we are looking for an experienced and commercially driven marketer to lead field marketing initiatives and support regional pipeline growth.

The Role

As Field Marketing Manager – DACH , you will own field marketing execution across Germany, Austria, and Switzerland , driving pipeline growth through a strong mix of events, campaigns, and partner marketing activities .
Working closely with the Head of Field Marketing and regional Sales teams , you will translate global marketing strategy into high-impact local programmes that reflect the distinct dynamics of the German-speaking markets.
This role is ideal for a hands-on marketer who enjoys the fast-paced operational side of B2B marketing while contributing directly to commercial growth.

Key Responsibilities

Regional Campaign Execution

• Plan, execute, and optimise campaigns, events, roundtables, and webinars targeting the DACH markets

• Own the regional marketing calendar and coordinate local vendors

• Deliver campaigns end-to-end, from concept through post-event follow-up with SDR teams

• Ensure all marketing initiatives align with quarterly Sales priorities and pipeline goals

Events & Trade Shows

• Lead Ibexa’s participation in key trade fairs, conferences, and industry events across DACH

• Manage the full event lifecycle including event selection, booth planning, speaker coordination, logistics, and on-site execution

• Coordinate post-event lead nurture and campaign follow-up

• Identify and evaluate new high-impact event opportunities in the region

Partner & Channel Marketing

• Work closely with the Partner team to execute joint marketing initiatives with regional channel partners and technology alliances

• Co-create campaigns, co-host events, and support partner enablement initiatives

• Ensure partner marketing activities contribute to shared pipeline targets

Localization & Content Adaptation

• Localize global campaigns, content, and messaging for German-speaking audiences

• Ensure linguistic quality and cultural relevance in all regional marketing assets

• Work with Product Marketing to adapt value propositions and positioning to the competitive landscape in DACH

Sales Alignment & Pipeline Contribution

• Partner closely with DACH Sales leadership to define shared targets and priority accounts

• Deliver measurable lead generation and pipeline contribution

• Participate in regional pipeline reviews and adjust marketing plans based on commercial feedback

Budget Management & ROI Tracking

• Manage the regional event and campaign budget

• Ensure efficient allocation across activities and programmes

• Track performance and measure ROI for all initiatives

• Share insights and recommendations with the Head of Field Marketing and wider marketing team

Customer Marketing Collaboration

• Work with Customer Marketing to identify and activate DACH customer success stories, case studies, and references

• Support marketing initiatives that drive both new customer acquisition and expansion

Market Intelligence

• Provide structured insights on local market dynamics, competitor activity, audience trends, and partner ecosystems

• Share learnings and best practices with the broader field marketing team across regions

Your Profile

This role suits a hands-on, commercially minded marketer who knows the DACH market well .
You are equally comfortable managing a large trade show presence as you are building a targeted campaign with a partner or sales team .
You bring:

• Experience in field marketing, event marketing, or regional B2B marketing

• Strong project management and organisational skills

• A collaborative mindset and ability to work closely with Sales, Marketing, and Partner teams

• A strong understanding of pipeline-driven marketing in B2B environments

• Fluency in German and English (essential)

What We Offer

• A key regional marketing role in a fast-growing European MarTech company

• The opportunity to drive marketing impact across the DACH region

• Collaboration with international marketing and sales teams

• Flexible working hours and hybrid work options

• A dynamic environment where marketing directly contributes to business growth

If you enjoy building high-impact marketing programmes, working closely with Sales, and driving real pipeline results , we would love to hear from you.
Apply now and grow with Ibexa.