Global Marketing Strategy & Planning Lead (m/f/d)

Overview

You will build and own yfood’s global marketing architecture, ensuring that strategy, budgets, campaigns and market execution are fully aligned. Your work will directly enable scalable international growth by bringing clarity, structure and strategic focus to how we plan, invest and activate marketing globally.

Responsibilities

Strategic Marketing Planning

• Own the annual global marketing planning process across markets
• Build and manage multi-market campaign and launch calendars
• Develop category and growth frameworks to guide market strategy
• Lead budgeting models, forecasting and investment allocation

Campaign & Brand Strategy

• Define the global campaign narrative and campaign architecture
• Develop playbooks and strategic guidelines for local market teams
• Build clear messaging, funnel and briefing frameworks
• Align closely with Creative and Activation teams to ensure strategic consistency

Performance & Insights Integration

• Work closely with E-Commerce to align brand strategy and performance marketing
• Partner with Brand Management to translate insights into actionable strategy
• Build and evolve global measurement and KPI frameworks

Qualifications

• Strategic background, e.g. former management consultant, strategy, or central marketing role
• Outstanding ability to structure complex topics and synthesize insights
• Hands‑on, analytical and impact‑driven
• Strong business logic and financial mindset, especially around budgets and investments
• Global mindset with experience working across functions and markets
• Excellent communication skills (englisch & german C1), able to align senior stakeholders clearly and confidently

Benefits

• Work in a hybrid model with opportunities for workation from other EU countries
• 30€ public transportation ticket contribution
• 30 days paid vacation per year
• Sports allowance, workshops and health management initiatives
• Access to Sensory Team and product tasting opportunities
• Fruit basket, free caffeine and still water, and no dress code policy

Equal Opportunity

We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.

Contact

Katharina Bauer
Talent Acquisition Manager

With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative “complete food” in the form of drinks, bars as well as powders, enabling simpler, better nutrition – especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. Our products contain all the essential micro‑ and macronutrients our body needs – without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon‑neutral company since 2021. Currently, more than 150 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, Austria and the Netherlands.