Goglobal: Business Analyst – HubSpot Product Owner

Headquarters: United Kingdom

We are seeking a detail-oriented and strategic Business Analyst to serve as the Product Owner for our HubSpot ecosystem. This role combines traditional business analysis with product ownership responsibilities, acting as the central point of coordination for all HubSpot-related changes, optimizations, and strategic initiatives. The ideal candidate will bridge the gap between business needs and technical implementation while ensuring all changes align with our broader data and business strategy.

Product Ownership & Strategy

• Serve as the primary Product Owner for HubSpot platform, owning the product roadmap and vision for sales usage optimization
• Define and prioritize the HubSpot backlog based on business value, strategic alignment, and resource availability
• Translate business requirements into actionable user stories and acceptance criteria
• Facilitate stakeholder meetings to gather requirements and communicate platform capabilities and limitations
• Champion data-driven decision-making and ensure HubSpot usage supports company-wide KPIs

Change Management & Triage

• Establish and manage a formal change request process for all HubSpot modifications
• Triage incoming change requests by assessing business impact, technical feasibility, and strategic alignment
• Maintain a change request log with clear prioritization criteria and status tracking
• Conduct impact analysis for proposed changes across integrated systems and workflows
• Coordinate with cross-functional teams to evaluate dependencies and potential conflicts

Planning & Documentation

• Develop detailed implementation plans for approved changes, including timelines, resource requirements, and risk mitigation strategies
• Create and maintain comprehensive documentation of all HubSpot workflows, automations, and custom processes
• Document standard operating procedures (SOPs) for common HubSpot operations and troubleshooting
• Maintain a system architecture diagram showing HubSpot’s integration points with other business systems
• Produce regular reports on platform usage, adoption metrics, and ROI

Data Strategy Alignment

• Ensure all HubSpot configurations and customizations align with enterprise data governance policies
• Collaborate with data team to maintain data quality standards and implement validation rules
• Design and enforce naming conventions, field management protocols, and data hygiene practices
• Monitor data flow between HubSpot and other systems to ensure consistency and accuracy
• Identify opportunities to leverage HubSpot data for advanced analytics and business intelligence

Testing & Quality Assurance

• Develop and execute comprehensive test plans for all HubSpot changes before production deployment
• Perform user acceptance testing (UAT) coordination and sign-off processes
• Create test scenarios covering functional, integration, and regression testing
• Maintain a testing environment and ensure it mirrors production configurations
• Document and track defects through resolution, working with vendors or internal teams as needed

Continuous Improvement

• Monitor HubSpot platform performance and identify optimization opportunities
• Stay current with HubSpot product updates, new features, and best practices
• Conduct regular audits of workflows, automations, and data quality
• Facilitate training sessions and create user guides to improve platform adoption
• Benchmark our HubSpot usage against industry best practices

Technical Skills

• 3+ years of hands‑on experience with HubSpot (Marketing Hub, Sales Hub, and/or Service Hub)
• Strong understanding of CRM architecture, data models, and integration patterns
• Experience with workflow automation, lead scoring, and attribution modelling
• Proficiency in data analysis and visualization tools
• Working knowledge of APIs, webhooks, and middleware platforms
• HubSpot certifications preferred (Administrator, Implementation, Solutions Partner)

Business & Analytical Skills

• Proven experience in business process mapping and workflow documentation
• Strong analytical mindset with ability to translate complex business needs into technical requirements
• Experience with Agile/Scrum methodologies and product ownership
• Excellent problem‑solving skills and attention to detail
• Understanding of marketing operations, sales processes, and customer lifecycle management

Soft Skills

• Outstanding communication skills with ability to present to both technical and non‑technical audiences
• Strong stakeholder management experience across multiple departments
• Ability to prioritize competing demands and manage multiple projects simultaneously
• Self‑motivated with ability to work independently and drive initiatives forward
• Diplomatic approach to change management and conflict resolution

Preferred Qualifications

• Experience with SQL and data querying languages
• Knowledge of GDPR, CCPA, and other data privacy regulations
• Familiarity with complementary marketing tech tools (Salesforce, Marketo, Segment, etc.)
• Project management certification (PMP, Prince2, or similar)
• Experience in SaaS or technology company environment
• Understanding of revenue operations (RevOps) principles

Success Metrics

• Reduction in system errors and data quality issues
• Increased platform adoption and user satisfaction scores
• Successful delivery of projects on time and within scope
• Improvement in lead‑to‑customer conversion rates
• Documented ROI from HubSpot optimizations
• Stakeholder satisfaction ratings

This role offers the opportunity to shape how our organization leverages HubSpot as a strategic business platform while working at the intersection of technology, data, and business strategy. The successful candidate will have significant influence over our customer engagement capabilities and play a crucial role in driving business growth through operational excellence.