Growth Content Manager (m/f/d)

Overview

Your mission: This role sits at the intersection of content, search, and growth. You will shape how our messaging performs across landing pages, long-form copy, ad creatives, and LLM-based search experiences. This role focuses less on pure copywriting, but on the actual outcome and lead generation of such texts: You own outcomes, learn fast, and optimize based on data. Write, review, improve, and iterate on ad copies and long-form content for landing pages and search-driven journeys. Optimize content for classic search and LLM-based discovery (e.g. AI search, intent-driven queries). Translate growth hypotheses into high-converting copy and page structures. Work hands-on with website builders, forms, funnels, and experimentation tools. Analyze performance data and turn insights into concrete optimizations. Collaborate closely with the Paid Search Manager and CEO to align messaging, intent, and conversion logic. Gradually take ownership of pull channels and their performance impact.

Responsibilities

• Write, review, improve, and iterate on ad copies and long-form content for landing pages and search-driven journeys.
• Optimize content for classic search and LLM-based discovery (e.g. AI search, intent-driven queries).
• Translate growth hypotheses into high-converting copy and page structures.
• Work hands-on with website builders, forms, funnels, and experimentation tools.
• Analyze performance data and turn insights into concrete optimizations.
• Collaborate closely with the Paid Search Manager and CEO to align messaging, intent, and conversion logic.
• Gradually take ownership of pull channels and their performance impact.

Profile / Qualifications

Your profile: Your previous experiences don’t need to match what you’ll be doing at Heyflow. We value and focus on your tonality, growth mindset, collaboration, and tech tool engagement.

• A growth mindset with strong curiosity for how content actually drives results.
• AI- and tool-savviness, excited about using new tech to work smarter.
• Interest in search mechanics, user intent, and performance marketing.
• Willingness to learn deeply and challenge assumptions: Learning velocity matters!
• Native-level German and strong English skills.

Nice to have:

• First exposure to Paid Search or close collaboration with performance teams.
• Familiarity with funnels, CRO, or experimentation setups.