Growth Lead

Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. As a small, product‑focused startup, every team member has real ownership.

We’re looking for someone to fully own and drive user acquisition. You’ll lead everything from building creative to managing accounts, analyzing performance, and exploring new channels. This isn’t a "just run the ads" role – we're looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth – we strongly believe growth and product go hand‑in‑hand.

Tasks

• Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin – and any other effective channels).
• Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions.
• Independently create and iterate on ad creatives.
• Analyze campaign data, identify trends, and optimize for performance and ROI.
• Explore and evaluate emerging channels, platforms, and growth opportunities.
• Own budgeting, forecasting, and reporting for UA performance.
• Work cross‑functionally with product and community teams to align on growth priorities.

Requirements

• 5+ years of hands‑on UA experience, ideally in gaming, consumer apps, or mobile‑first products.
• Comfortable handling both creative and analytical sides of UA – producing ads and managing budgets.
• Strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and ability to balance growth with efficiency.
• Experience in, or preference for, startup or small‑team environments where you have to figure things out and run with them.
• Curiosity, creativity, and willingness to try novel approaches.

Benefits

• Hybrid work model – work from wherever you do your best work, with 2 days a week in Berlin.
• Equity packages for all employees.
• Full equipment setup (Apple).
• Small, high‑ownership team with a lot of autonomy.