GTM Engineer – Digital Marketing & Automation (all genders, part-time 40%-60%)

Your mission

Your mission is all about digital growth: As part of our Commercial Team, you are responsible for expanding our digital visibility and lead generation systems that create qualified opportunities for our sales team. You engineer our Go-to-Market approach, building-up and optimizing our digital marketing channels and toolset, turning them into an efficient, state-of-the-art digital marketing system. You work closely together with our Senior Marketing Manager, sales, company management, technical experts and freelancers to turn technical content into high-performing digital assets. This is your chance to grow personally and build the digital marketing stack of an international high-tech scale-up!

Your tasks

• Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing
• Translate technical input into channel-ready digital assets such as landing pages, ads, visuals, SEO pages and newsletters
• Own and continously improve our website, develop our MarTech stack
• Establish and maintain tracking and reporting on channel and campaign performance
• Run continuous tests and optimizations to improve conversion rates, cost per lead and overall digital performance

Your profile

• Degree in engineering, business administration with technical focus, or comparable field; a genuine interest in high-tech, composites, automation or robotics
• Professional experience in B2B/technical digital marketing, with strong hands-on capability in paid campaign execution (LinkedIn/Google) and content-driven lead generation
• Proficiency with CRMs, APIs, databases, GTM tools, workflow builders; combined with expertise in marketing analytics tools and understanding of SEO principles, hygiene and reporting
• Familiarity with WordPress, Zoho CRM, Marketing Automation, Clay; Phantombuster is a plus
• Good command of English, written and spoken; German is a plus but not required
• Strong communication skills, structured working style, data-driven mindset and the ability to work hands-on in a fast-moving environment

Why us?

• International team: Be part of an ambitious, international team of experts from diverse disciplines
• Impactful role: Shape and grow the digital marketing performance and systems of a fast-scaling, international high-tech company – your create our visibility in the industry
• Innovation: Work at the forefront of high-tech industries and create top-notch content
• Continuous learning: Expand your knowledge through tailored trainings
• Flat hierarchies: Enjoy open communication and fast decision-making
• Renowned customers: Collaborate with leading global players in aerospace and renewable energy
• Flexibility: Benefit from flexible working hours and remote work options
• Modern workspace: Work in a high-tech office equipped with state-of-the-art IT tools
• Attractive perks: Enjoy exciting team events, daily meal allowance, gym support, and free drinks & snacks