Head of CRM (m/w/d)

Overview

We are seeking a hands-on, strategic Head of CRM (m/w/d) to shape the future of patient engagement at TieTalent. You will lead a highly collaborative team driving patient and doctor journeys through Salesforce Marketing Cloud and our internal platforms. We have strong foundations and now need a leader to scale, standardise, and elevate CRM impact across multiple markets. We welcome candidates based in Germany or the UK.

Responsibilities

• Lead and scale a high-performing CRM team (6+ and growing).
• Own our Salesforce Marketing Cloud setup, driving best practices and performance.
• Set CRM strategy and roll up your sleeves when needed.
• Align CRM with Product, Engineering, and Marketing to drive OKRs.
• Champion automation, experimentation, and measurable engagement outcomes.
• Own the CRM budget and resourcing across markets.

Qualifications

• 7+ years in CRM with proven impact on retention and engagement.
• 2+ years leading teams of 5+, ideally in tech-driven scale-ups.
• Strong Salesforce Marketing Cloud experience (hands-on or strategic).
• Stakeholder leadership across cross-functional squads.
• A builder's mindset - structured, pragmatic, and impact-focused.

Benefits

• The opportunity to make a meaningful impact in revolutionising healthcare.
• Exciting and rewarding role in a high-growth environment.
• Training and development opportunities, with a personal learning allowance.
• Flexible & hybrid working - work in a way that suits you.
• Home working allowance to set up your workspace.