Head of New Business Sales EU (m/f/d)

VoCoVo specialises in innovative communication solutions tailored for businesses, particularly within the retail sector. Our flagship products are designed to create a connected store experience, facilitating seamless communication among retail staff to enhance efficiency and elevate customer service. We empower teams to collaborate effortlessly and achieve their retail goals.

With over 250,000 users across more than 10,000 locations in 21+ countries, and recognition as one of the top 100 best small-to-medium size businesses to work for, join us on our journey!

Role Overview

As Head of New Business Sales EU (m/f/d), you’ll lead our European new business function, driving growth across Germany and the UK and helping some of Europe’s biggest retailers adopt VoCoVo for the first time.

Reporting to the VP of Sales EU, you’ll be accountable for delivering new revenue through enterprise customers, shaping our European new business strategy, and leading teams of Germany-based Senior Business Development Managers and UK-based Business Development Managers. Your focus is firmly on winning new logos and securing large‑scale retail rollouts, playing a critical role in VoCoVo’s continued European expansion.

To apply for this position you must be based within a commutable distance to Düsseldorf and have the legal right to work in Germany.

What we’re looking for

We’re looking for a commercially driven, people‑focused sales leader who thrives on winning complex enterprise deals and building teams that consistently deliver new business. You’re comfortable setting direction, leading from the front when needed, and creating clarity, pace, and accountability across your teams.

You bring strong commercial judgement, use data to inform decisions, and work closely with Marketing, Product, and Client Accounts to ensure new customers are set up for long‑term success.

Essential Experience

• 10+ years in B2B sales, with 5+ years in senior sales leadership roles
• Proven success selling to enterprise retail customers and closing high‑value £/€ deals
• Strong experience selling hardware and SaaS solutions across CAPEX and OPEX models
• Background in retail technology or in‑store solutions
• Demonstrated success executing international new business and go‑to‑market strategies
• Deep understanding of long, complex enterprise sales cycles (9–18 months)
• Strong forecasting, pipeline management, and CRM discipline (HubSpot preferred)
• Confident engaging and negotiating with senior and C‑suite stakeholders
• Fluent German and English

Nice to Have

• Experience opening new European markets
• Experience scaling BDM teams in a high‑growth environment
• Understanding of European retail buying dynamics

What you’ll do

Lead VoCoVo’s European new business sales across Germany and the UK.

• Build, coach, and inspire high‑performing teams of Senior BDMs and BDMs
• Own and deliver European new business revenue targets and pipeline health
• Define and execute a clear, scalable European new business sales strategy
• Drive consistent sales execution through coaching, forecasting, and process discipline
• Lead enterprise deal strategy and support complex, high‑value negotiations
• Act as senior escalation point for strategic new business opportunities
• Partner closely with Marketing to drive demand and pipeline generation
with Product and Customer Success to ensure strong handovers post‑sale
• Maintain high‑quality data, forecasting accuracy, and pipeline visibility in HubSpot
• Hire, develop, and retain top new business sales talent across Europe
• Represent VoCoVo at key retail and technology events

Salary

Salary range: €135,000 – €150,000 base salary per year, plus commission.

Benefits

• 28 days holiday per year plus public holidays
• Company‑organised events
• Training & development opportunities
• Apple MacBook, Wireless Magic Mouse and Keyboard, monitor and headphones

Diversity and Inclusion

At VoCoVo, we are dedicated to fostering a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We welcome applications from individuals of all backgrounds and experiences. Our commitment is to create an environment that champions equity, innovation, and collaboration, ensuring all team members can flourish. Join us in shaping the future together.

We are also committed to ensuring an inclusive recruitment process, so please let us know if you need any reasonable adjustments at any stage.

Company Values

• VALUED: Our Colleagues, Customers, and Stakeholders are valued; treated with respect, empathy, and operate with honesty and integrity.
• ONE TEAM: Collaboration of all for VoCoVo’s happiness and success.
• INNOVATION: Our products are constantly evolving to tackle the pain points of retailers across the globe.
• CUSTOMER FOCUSED: Our customers love VoCoVo at every level, every interaction with us is frictionless, and we are integral to their operations.
• EMPOWERED: Our people are empowered to do the right thing and make decisions without loads of red tape.

If you feel this could be the right fit, apply now!