Head of Paid Social (m/f/d)

Head of Paid Social (m/f/d) As our Head of Paid Social, you’ll step into a role with purpose, growth, and real impact.

You’ll join our Marketing team, where your work will shape the performance of our global paid social channels and directly influence Carly’s mission to empower car owners worldwide.

Your contributions in strategy, execution, and analytics will be highly trusted and celebrated — all in an environment that values authenticity, inclusion, and cross-cultural collaboration.

Your responsibilities

Own and optimize Paid Social channels (META, Instagram, TikTok, Snap, and more) to meet revenue targets

Lead campaign execution end-to-end — from financial planning to analysis — ensuring learnings are well documented

Monitor, analyze, and report on performance across all push marketing channels; proactively intervene to mitigate risk or maximize opportunity

Partner closely with creative and internationalization teams to align creative assets and messaging with audience insights

Develop detailed contingency plans for underperformance, ensuring agility without sacrificing growth goals

Define KPIs, benchmarks, and tracking structure for Paid Social; perform analytical deep dives and coach others on tools and data interpretation

Act as a strategic voice in stakeholder communications, delivering visually engaging updates and performance overviews

Your profile

5+ years of relevant experience in performance marketing, with a strong focus on Paid Social channels

Proven track record of managing large-scale paid campaigns and hitting ROAS goals across multiple platforms

Strong analytical mindset with hands‑on experience in web analytics, KPI definition, and reporting structures

Excellent cross-functional collaboration skills, especially with creative and international teams

Comfort with strategic planning and high ownership in a fast-paced, data-driven environment

Exceptional communication skills with ability to present clearly to stakeholders at all levels

Experience leading or mentoring freelancers, agencies, or small teams

Familiarity with marketing automation and A/B testing tools

Fluency in English -German is a plus.

Why us?

Inclusive and supportive culture that values authenticity and growth — no walls, no limits, no bureaucracyClear strategy and purpose-driven impact — you’ll know exactly how your work drives Carly’s mission

Data-driven decisions and open dashboards — full transparency on goals, growth, and results

Cross-functional collaboration — strong management, hands‑on workshops, and a high learning curve

Competitive compensation and 100% company-supported equipment to help you do your best work

Stable and sustainable growth — proudly independent, with no external investors

A passionate, international team based in the heart of Munich — with a view of the Alps!

Curious what the experience at Carly is like? Our team spans 30+ nationalities, and we believe in transparency, autonomy, and building meaningful relationships. Learn more on our

Culture & Careers page .

About us Carly is a cartech company improving car repair and maintenance for millions of car fans worldwide. We provide curated repair and maintenance knowledge and package it in a suitable format. With the help of our product, our customers receive actionable advice. They can then cover a large part of their repair and maintenance on their own, placing them back in control over their vehicles.

While we have been steadily growing and providing new services to our customers over the past years, there is still so much to do, and you can help us achieve it. So join us in our central Munich offices and help us bring joy to more car fans worldwide.

What is Carly's purpose? Carly pairs real-time data with mechanical expertise to improve car fans' repair and maintenance experiences. Our aim is to Share Knowledge, Deliver Relevance and Provide Joy to car fans and people with car issues.

What is Carly's vision? We want to be top of mind for car fans regarding repair and maintenance.

Be a part of our driven team and conquer the automotive world with us!

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing

Industries: Software Development

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