Head of Pricing & Monetization Germany (f/m/d)

AVIV is Europe's largest real estate tech company owned by KKR. Our teams develop innovative technologies and business models that shape the future of how consumers buy, sell, rent, lend and own properties. Aviv operates a portfolio of classifieds and real estate marketplaces in France, Germany, Belgium and Israel.

Job Description Mission of the Role The

Head of Pricing & Monetization (f/m/d)

will be the end-to-end owner of Immowelt’s monetization strategy across subscriptions, dynamic pricing models, value-based packages, add-ons, and new revenue streams. This leader builds the framework for

profitable, scalable, and sustainable pricing , ensuring Immowelt maximizes value creation while protecting customer lifetime value and minimizing churn.

The mission is to:

Create a

holistic monetization strategy

covering both areas where Immowelt leads the market and areas where it is structurally weaker.

Design, test, and scale

data-driven pricing models

that reflect liquidity, demand, segment value, and customer economics.

Drive

continual optimization

through experimentation, behavioral insights, and commercial performance data.

Build strong alignment across Sales, Product, Finance, and GTM to ensure pricing strategy translates into measurable business results.

Key Responsibilities Pricing Strategy & P&L Impact

Build a

12–36 month monetization roadmap

aligned with Germany’s strategy and Group pricing architecture.

Oversee the

pricing performance KPIs : ARPA, MRR growth, net retention, churn, margin impact.

Develop

dynamic pricing models

leveraging liquidity, demand, inventory depth, and customer cohort behavior.

Define clear

tiering, bundling, segmentation, and value-based pricing

across agency, developer, and pro customer types.

Identify weak spots in the portfolio and

design corrective monetization plays

to unlock underpenetrated segments.

Subscription & Marketplace Model Optimization

Lead evolution of

subscription models , ensuring optimal balance of predictability for customers and scalability for Immowelt.

Partner with Product & Data Science to refine

feature‑vs‑usage‑based monetization , lead scoring, and pricing signals.

Own pricing governance for

new business lines , add‑ons, premium visibility, data products, and media services.

Experimentation, Insights & Continuous Improvement

Build a scientific experimentation framework (A/B tests, elasticity modelling, behavioral pricing).

Monitor customer cohorts and

predict churn risk , integrating early‑warning pricing triggers.

Translate insights into

rapid iterations

of pricing, packaging, and promotions.

Cross‑Functional Leadership & Commercial Enablement

Partner with Sales leadership to

ensure pricing lands clearly and credibly

with agencies and developers.

Develop playbooks, calculators, objection‑handling, and performance dashboards.

Collaborate with Finance on forecasting, scenario planning, and revenue modelling.

Act as the

German advocate

in Group pricing councils, influencing platformwide monetization evolution.

Governance & Alignment

Run monthly Pricing reviews with leadership stakeholders to track impact and adjust strategy.

Qualifications Candidate Profile: The Pricing Leader We Need Experience

More than 5 years

of pricing, monetization, or revenue strategy experience in

classifieds, marketplaces, SaaS, or subscription businesses .

Deep expertise in

dynamic pricing, value-based pricing, segmentation, experimentation, and modelling .

Proven experience owning monetization in a

high‑inventory, high‑liquidity marketplace

environment.

Strong background working cross‑functionally with Product, Data Science, Sales, and Finance.

Experience developing and scaling

subscription models and add‑on monetization .

Clear track record of

revenue uplift, churn reduction, and pricing innovation .

Fluent in German and English; experience in European or multi‑country contexts preferred.

Skills & Leadership DNA

Strategic systems thinker with ability to connect customer behavior, product value, and revenue outcomes.

Strong analytical and modelling skills; fluent with both quantitative rigor and commercial intuition.

Excellent communicator, able to influence at C‑level and drive alignment across complex organisations.

Pragmatic and execution‑focused: can translate strategy into field‑ready commercial actions.

Customer‑centric mindset with sensitivity to SME economics, agency workflows, and value perception.

Hands‑on leader: thrives in ambiguity, moves fast, tests ideas, iterates relentlessly.

>Comfortable with risk, experimentation, and challenging legacy models.

Additional Information About us At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non‑visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!

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