Head of Product PR (f/m/d)

At TÜV SÜD we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD.

Responsibilities

• Lead a team of media experts to develop a PR program as part of the channel mix strategy aimed at building reputation and achieving global sales targets.
• Define the overall PR strategy in line with business goals (Strategy & Vision).
• Build strong senior‑level relationships with journalists and editors, act as spokesperson for mid‑level crises, and guide the team on securing coverage and managing press inquiries (Media Relations).
• Plan and execute press releases, media briefings, conferences, trade show PR initiatives; oversee media messaging, ensuring consistency and impact across regions; position executives as thought leaders through keynote opportunities, bylined articles, and panels; support product launches with compelling narratives (Thought leadership & Press activities).
• Lead responses to product‑level reputational risks or crises, collaborating closely with the CEO Press Office & Crisis Communication to ensure overall crisis management (Crisis Management).
• Track media coverage, sentiment, and share of voice vs. competitors; report regularly to leadership with clear KPIs (Measurement & Optimization).
• Collaborate closely with Marketing Business Partners, Legal, Regional and Divisional Stakeholders to ensure aligned and targeted communication (Internal Collaboration).
• Lead, coach, and develop the PR team, setting clear roles, goals, and performance standards (Team leadership).
• Ensure a modern and innovative PR approach, exploring new methods and channels aligned with market developments and expectations (Innovation).

Qualifications

• Bachelor’s or Master’s degree in communications, journalism, business, or related field.
• 10+ years of PR/communications experience, including leadership in a global B2B environment – a must.
• Proven expertise in communication and senior counsel to executives.
• Media‑savvy and well‑connected with journalists.
• Strong ability to develop and place compelling narratives with trade and business media; journalist network a plus.
• Strong crisis management instincts and strategic thinking paired with hands‑on execution.
• Strong stakeholder management, cross‑functional collaboration, and executive‑level influencing skills.
• Fluent in German and English, spoken and written.

Work Area: Corporate Functions & Business Support
Country/Region: Germany
Job Location: Munich
Working Model: Hybrid
Employment Type: Full time / regular
Company: TÜV SÜD Customer Engagement and People GmbH
Org Unit Code: CEP-ME-H
Requisition ID: 2144

We have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives. We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Code of Ethics and Company values. We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD. Click here to find out more about Diversity at TÜV SÜD.

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