Herzogenaurach, Germany Director Media Europe Marketing

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

Overview

Develop a European media strategy and integrated communication plans for PUMA in line with the Global Brand Comms Strategy, driving ROI, CLV and full‑funnel effectiveness.

Key Responsibilities

• Lead planning and buying of media campaigns across the region and in local areas.
• Develop online marketing plans/roadmaps for digital activation to increase brand awareness, visibility, and support business needs in Europe at a country level.
• Allocate marketing budget to media channels, set spending standards based on global frameworks, and drive strategic frame for channel budget allocation across the full marketing funnel and channels.
• Lead ROI analysis and research/analytics such as MMM across the full marketing funnel, including media and non‑media channels.
• Leverage and adapt global toolkits to regional channel/category specific toolkits.
• Execute CRM and loyalty on the regional level, utilizing global MarTech capabilities for execution.
• Drive qualified, high‑converting traffic via performance marketing (e.g., SEA, SEO, Affiliate, and CRM) and monitor performance marketing (A/B testing, landing page suggestions, etc.).
• Manage agency relationships and ensure campaign delivery, pacing, and optimization.
• Monitor and create media coverage reports, including the evaluation of the media equivalence value.
• Identify new trends, platforms, and innovations for technologies and content to drive campaign visibility.
• Lead, build, and develop a high‑performing media team.

Required Qualifications

• Proven professional experience in Media Strategy, Media Planning & Buying, or Integrated Marketing Communications, ideally within a regional or international environment.
• Demonstrated experience developing regional media strategies aligned with global brand and communication frameworks.
• Strong experience managing media budgets, including allocation across channels and funnel stages.
• Hands‑on experience with ROI measurement, marketing analytics, and effectiveness modeling (e.g., MMM, performance analysis across media and non‑media channels).
• Experience executing and scaling digital marketing and performance marketing activities (e.g., SEA, SEO, Affiliate, CRM).
• Experience leveraging MarTech and CRM platforms to execute loyalty and customer engagement initiatives.
• Proven experience managing external agencies (media, performance, analytics) and ensuring delivery, optimization, and governance.
• People leadership experience, including building, leading, and developing high‑performing teams.
• Experience working within matrixed organizations and across regional and local market structures.
• Ability to translate global brand and communications strategy into impactful regional media strategies.
• Strong understanding of full‑funnel marketing effectiveness, including ROI and CLV drivers.
• Proactive identification of new trends, platforms, technologies, and content innovations.
• Strong commercial acumen with a clear focus on business impact.
• Data‑driven mindset with the ability to balance brand building and performance outcomes.
• Continuous optimization mindset to improve efficiency and effectiveness.
• Highly structured, organized, and detail‑oriented.
• Comfortable managing complexity across markets, channels, and stakeholders.
• Resilient, adaptable, and confident operating in fast‑paced environments.
• Strong ownership, accountability, and results orientation.

Equal Opportunity Statement

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.