Herzogenaurach, Germany Teamhead Content Planning Global E-Commerce E-business / Digital

Teamhead Content Planning Global E-Commerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Responsibilities

• Ensure best-in-class, conversion-driven category experiences that scale across all markets
• Own the global calendar and ensure asset coverage of all product & commercial campaigns
• Manage, develop, and evaluate category publishers
• Embed a squad-based, performance-oriented way of working
• Define master templates for categories and campaigns
• Ensure consistency, flexibility, and CMS scalability
• Partner with analytics and CRO teams to improve category conversion, engagement, and discoverability
• Embed testing and learning into category roadmaps and feedback to Brand & BU
• Act as senior decision-maker and partner to regions and stakeholders
• Resolve conflicts between category integrity and regional needs decisively.

Qualifications

• Strong expertise in eCommerce content ecosystems (CLP/PLP/PDP), CMS‑driven experiences, and scalable content systems
• Proven experience defining, governing, and scaling global templates, modular frameworks, and storytelling systems
• Deep understanding of conversion drivers, merchandising logic, UX best practices, and performance‑led content optimization
• Hands‑on experience using data, A/B testing, and CRO insights to guide content and planning decisions
• Confident leader with the ability to influence stakeholders across regions, functions, and levels
• Structured, decisive thinker with a strong sense of ownership and the ability to balance global scale with local relevance
• Excellent communicator and storyteller, aligning creative, commercial, and operational teams
• Experience leading and developing global or multi‑category teams in complex, matrix organizations
• 6+ years’ experience in digital content, eCommerce, experience design, or related fields; DTC, retail, fashion, or lifestyle experience preferred.

Equal Opportunity Statement

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.