Hotwire Germany - B2B PR Senior Account Manager

Hotwire is the global communications and marketing consultancy that powers the world's most innovative tech brands. We are a group of expert communicators who are fanatical about tech and are here to help businesses ignite their possibilities. Set across 11 offices worldwide, from Sydney to San Francisco, our local experience and global scale allow us to deliver bold but pragmatic comms guidance to tech companies all over the world.

When you work with us, we connect and support you in a way that allows you to achieve limitless success and career growth. We are curious, ambitious and connected, but most of all we are one team working together to be the global alternative.

Our 25‑strong team in Germany is spread across Munich and Frankfurt working on global brands such as Atlassian and Global Foundries.

Job Description

We’re looking for a proactive B2B Tech PR Senior Account Manager with 4–6 years of professional experience , ideally gained in an agency environment and with a focus on technology clients.

In this role, you’ll take ownership of client programmes and lead account teams to ensure the smooth implementation of impactful PR and communications strategies across your portfolio.

Reporting into an Associate Director or Director, you’ll act as both a trusted advisor to your clients and the day‑to‑day lead on your accounts. You won’t just oversee delivery – you’ll actively drive strategic thinking and senior counsel around:

• Emerging trends worth investigating
• The right audiences to target
• The most relevant channels to amplify key messages
• The smartest ways to build and nurture relationships with media and stakeholders

Your established and actively maintained network of journalists and media contacts in the B2B tech space, combined with a good understanding of the technology landscape and media dynamics, will be one of your most valuable assets in this role.

What you’ll be responsible for

• Coordinating account teams and driving activity planning across your portfolio
• Managing and developing strong client relationships
• Contributing to and shaping tactical PR and integrated communications strategies
• Overseeing content creation (writing, localisation, proofreading, distribution)
• Driving media and/or influencer relations, including proactive journalist engagement
• Supporting event strategy and execution
• Monitoring media coverage and industry trends, translating insights into action
• Contributing to budget planning and KPI setting, while ensuring performance tracking
• Supporting new business efforts and pitches

Qualifications

Are you the ideal match for us?

You might be the perfect match if:

• You bring solid professional experience in PR (4–6 years), ideally gained in an agency environment
• You’ve expanded your skill set beyond classic media relations (e.g. influencer marketing, digital/social, content, integrated campaigns)
• You’ve coordinated small teams or guided junior colleagues in project contexts
• You’re genuinely excited about technology and enjoy discussing tech trends daily
• You’re fully comfortable working in German and English, written and spoken
• You’re naturally curious and stay on top of industry and media developments
• You’re structured, organized and detail‑oriented
• You thrive in collaborative environments
• You’re proactive, ambitious and solution‑oriented
• You treat people with respect – always

Additional Information

Are we the ideal match for you?

We just might be if you are looking for:

• Expert clients who value real partnership and strategic advice
• A work environment deeply focused on technology
• Flexible working through our Thoughtful Working philosophy (location, time, career path)
• International collaboration and exchange through trainings, agency meetings, and global initiatives

Please apply by submitting your CV in English or in German. A cover letter is optional – include one if you believe it adds value.

Hotwire is an equal opportunity employer. We are committed to fostering an inclusive, equitable, and respectful workplace where everyone can be limitless. We welcome applications from all backgrounds and do not discriminate on the basis of race, gender, disability, age, sexual orientation, religion, or any other protected characteristic. In line with UK employment law and our global DEIB values, we actively promote fair treatment and equal access to opportunities for all

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