Inbound Growth Marketer

Were thrilled to announce our new name Firstup!

Firstup is fundamentally changing how organizations communicate and is the backbone of the entire Digital Employee Experience. From the front line to the C-suite, we help deliver targeted information at the right time, in the right place, and in the right language. We are unifying the digital workplace and giving workers personalized access to all the systems, resources, and applications they need to do their jobs.

Joining Firstup means joining a movement to connect every worker. This movement has taken root and is evident in our world‑class customer base and their millions of employees worldwide. Now we need your help. Ready to make a difference in the world.

Our Values

Every Employee is an Owner with responsibility and credit for our progress

Leadership is in our build and we see change as a catalyst for improvement

We win as a team, commto help our coworkers and customers thrive

At Firstup, we believe in the transformational power of inclusivity, meaningful connections, and personalized experiences on the future of work. As a member of the growth team, the inbound role will focus on building an integrated approach across organic and paid search and social, paid media and early stage/thought leadership content and technical optimizations needed to drive inbound visits for our solutions.

Key Responsibilities

• Strategy. Develop and execute a persona-based strategy to create quality top of funnel inbound demand for our Firstup solutions.
• SEO. Maximize efficiency and effectiveness of our keyword and content strategy to create inbound traffic and conversions.
• Conversion: Optimize conversion tactics to ensure traffic translates into quality leads.
• Social. Create discipline and best practices across the social portfolio and operating model (paid, owned, earned) of Firstup with a focus on content/publishing, moderation, and scaling to increase engagement and drive traffic to Firstup.io.
• Collaboration. Work seamlessly with content marketing, events, and product marketing to execute an integrated approach.

Key Qualifications

• BA/BS degree
• 4+ years experience in a demand generation/growth marketing role at a B2B software company
• SEO expertise in acquiring quality top of funnel leadsExperience with marketing tools, including automation and CRM.
• Experience with Pardot and Salesforce is a plus.Meticulously data‑driven approach to strategy and tactics with the ability to present ideas and results.
• Demonstrated record of delivering high‑quality projects with independence and confidence.
• Self‑starter who takes the initiative, incorporates feedback and executes.