International Insights Manager (m/f/d) – Brand and Market Focus

The International Insights Manager brings strategic clarity to how brands perform today and where they can go next. With 5+ years of experience in the FMCG space, this role focuses on delivering brand-led insights that shape global positioning, guide portfolio choices and unlock stretch opportunities.

Responsibilities

• Drive insight areas centered on:
  • Brand positioning strategy and development across markets
  • Consumer segmentation and target group choice
  • Competitive landscape analysis and brand due diligence
  • Brand health tracking and performance evaluation
  • Communication effectiveness assessment
• Diagnose brand equity drivers and barriers of different categories to help define where the brand stands today and its future potential
• Translate insight into clear direction on brand stretch, whitespace and business growth pathways
• Work closely with international and local brand and strategy teams to embed insight into brand image building, market planning and communication
• Synthesize existing data sources and internal intelligence to create a single, compelling story of brand performance.

Was dich zur idealen Besetzung macht:

• 5+ years working in brand insights, brand strategy or analytics within the FMCG industry
• Strong understanding of brand equity frameworks and brand health metrics
• Ability to turn data and observations into strategic recommendations that influence decisions
• Skilled communicator with confidence in presenting to senior stakeholders
• Curiosity, creativity and a drive to uncover new growth opportunities

Benefits:

• Firmenevents
• corporate benefits
• EGYM-Wellpass cooperation
• Lern- und Weiterbildungsmöglichkeiten