Issuing Solutions - Operations, Strategy & GTM Manager - Value Added Services

Job Description

The Issuing Solutions GTM Manager , VAS Issuing Solutions will play a central role in driving commercial outcomes across the Issuing suite in Europe by ensuring Issuing VAS has an effective GTM plan and reporting drumbeat across pipeline and revenue, and bringing a bias for action using data.

Reporting to the Director, Strategy and GTM , Issuing Solutions.

Key Requirement

Combines strong analytical capability with commercial instinct; able to translate complex data into clear actions that influence sales strategy, account planning, and revenue outcomes.

Core Responsibilities And Day-to-Day Expectations

Deliver GTM initiatives that expand Issuing VAS performance across the board, in our big rocks, and in under‑penetrated areas and priority growth segments.

• Drive Issuing VAS representation in top account plans.
• Partner with VAS cluster leads and the overall EU VAS GTM team on top banking relationships to ensure Issuing Solutions and our “big rocks” are embedded in account plans with clear revenue ambitions.
• Identify whitespace and growth opportunities within key accounts.
• Shape strategies that connect issuing, data, loyalty, and network capabilities into cohesive commercial narratives.
• Track progress against account-level plans, ensuring visibility of pipeline, deal progression, and revenue contribution from Issuing VAS.
• Build and maintain GTM toolkits for each solution, in partnership with Marketing and Agencies.
• Assist in training front‑line teams on new features, bundles, and use cases.
• Own the Visa Voice process, capturing new product development ideas from front‑line teams.
• Define, monitor, and act on GTM performance metrics, establishing clear revenue and pipeline tracking and reporting frameworks.
• Use tools such as PowerBI and Microsoft Dynamics to pull data for prioritization strategies.
• Own end‑to‑end visibility of GTM performance across the Issuing VAS portfolio.
• Drive actions based on performance insights, intervening where pipeline is insufficient.
• Progress Data Products contracts and billing through the operational process cycle.

Qualifications

• Demonstrated experience in pipeline analysis, forecasting, and performance tracking.
• Ability to translate data into clear, actionable insights for cross‑functional stakeholders.
• Experience analysing customer and client data, including usage trends and performance metrics.
• Proven ability to translate analytical insights into go‑to‑market strategies and product enhancement recommendations.
• Proficiency with business intelligence and data visualisation tools such as Tableau or Power BI.
• Experience collaborating with cross‑functional stakeholders to co‑develop and execute go‑to‑market plans.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.