Junior Digital Acquisition Manager | DTC FMCG

Junior Digital Acquisition Marketing Manager

Munich (hybrid – 3 days in office, 2 from home)

A scaling DTC FMCG brand is hiring into their performance team in Munich.

This is a hands‑on acquisition role with scope. You’ll work directly with a senior performance lead (and learn a lot fast), with exposure across a wide channel mix and multiple markets. If you’ve got a strong base in one paid channel and want to step up into broader ownership, this is a great move.

Why this role

• High‑growth DTC FMCG brand with serious ambition across Europe
• Marketing is a big lever here — c. €500k/month spend, managed in‑house
• Broad channel exposure (not just one platform) with room to develop quickly
• Real commercial impact — decisions you make will show up in results fast
• Small core team, lots of ownership, no hiding behind layers

What you’ll be doing

• Owning part of the paid performance mix day to day, and supporting wider strategy across channels
• Working closely with in‑house specialists (paid social, paid search, native + more) to keep performance moving forward
• Using data to spot what’s working, what’s not, and what to do next (creative angles, audiences, budgets, landing pages, product focus)
• Helping shape how new markets are launched (e.g. taking a market live, aligning product selection, briefs, localisation, and making sure it lands)
• Supporting growth beyond the “top sellers” — bringing more focus to the wider range and finding what can scale

What they’re looking for

• Strong hands‑on experience in paid acquisition (you don’t need to have done everything, but you need to be confident in at least one key channel)
• Commercial mindset: you understand performance, unit economics, and the knock‑on impact of spend decisions
• Data‑led, curious, and proactive — you enjoy testing, learning, and improving fast
• Comfortable working in a lean setup where priorities move quickly
• Experience in DTC / eCommerce is ideal (agency‑side can work too if you’re ready for the switch)