Junior GTM Engineer | SalesPlaybook

Overview

About SalesPlaybook: DACH's #1 Pipeline, Sales & HubSpot agency for B2B Software companies (10-200 FTEs). We help B2B entrepreneurs scale revenue quickly and efficiently by operating marketing & sales like a revenue factory—effective, repeatable, predictable, and efficient.

Responsibilities

• As a Junior GTM Engineer, you'll lead client projects alongside our lead consultants, building signal-based outbound pipelines for B2B DACH clients with mid-high touch sales motions. You'll architect automation systems using tools like Clay, Smartlead, and Lemlist.
• Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High-Touch and Dedicated-Touch motions that focus on routing signals rather than automated outreach.
• TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs
• Campaign Operationalization & Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows
• Performance Analytics & Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)

Requirements

• Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)
• Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents
• Hands-on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment
• Self-starter with strong analytical skills and attention to detail
• Strong English communication skills

Nice to Have

• Basic understanding of RevOps and GTM strategies
• Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices
• Proficiency with automation platforms (Make.com, N8n, Zapier)
• Experience with API integrations and webhooks
• B2B SaaS experience
• Builder mindset with proven side projects or tool builds
• Strong German communication skills
• Experience with intent data platforms and sales intelligence tools

Benefits

• Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
• Working with a manageable number of focused clients (4-6 simultaneously)
• Positioning as a specialist expert in the B2B sales landscape
• 90% remote work and fast decision-making processes
• Performance-based compensation based on results
• Professional development budget of up to 5,000 CHF annually