Lifecycle Marketing Manager (Berlin, hybrid)

A little about us

• Redefining graphic design: Kittl is transforming how creators work with an intuitive platform that stands as a modern, competitive alternative to traditional design tools: Build the new Adobe of tomorrow
• Rapid growth: Millions of users within just two years of launch
• Diverse team: 120+ team members representing 30+ different countries
• Truly product-led company: Engineers, Product managers and designers are at the core of Kittl - shaping an engineering driven working culture
• Strong funding: Raised over $45M from world-renowned investors who have also backed companies like Slack, Dropbox, and Figma

Learn more:

Your role at Kittl

You will be the backbone of our lifecycle and product communication efforts . As our Lifecycle & Product Marketing Manager, you will own our email, CRM, and Learn Hub operations , ensuring users receive the right guidance, messaging, and education at the right time.

Your goal is to turn lifecycle and education into reliable drivers of activation, feature adoption, and retention , while keeping all systems aligned with ongoing product changes. This role is highly execution-focused, with clear ownership and measurable impact, and will be critical to supporting our product-led growth as we scale into 2026. You will report into Product Marketing / Growth.

What you'll do

• Own lifecycle & CRM operations: Manage our customer communication platforms end-to-end across onboarding, activation, feature adoption, retention, and winback; keep lifecycle flows up to date with product changes and new features; maintain CRM structure, segmentation, triggers, and hygiene
• Run lifecycle experiments: Test messaging, timing, segmentation, and triggers across lifecycle journeys; measure and report on performance (activation, CTR, CVR, retention, upgrades); establish a clear testing and learning cadence
• Own the Learn Hub: Maintain Learn Hub structure, content prioritization, and ongoing updates; ensure Learn Hub stays aligned with product changes and user needs; integrate Learn Hub content into lifecycle and onboarding flows
• Support product launches & adoption: Plan and execute lifecycle support for product launches; drive feature discovery and adoption through email and education; partner with Product and Engineering to surface the right content at the right moment
• Collaborate cross-functionally: Work with Engineering to define events, triggers, and tracking; translate user insights and product updates into clear, product-led messaging
• Drive lifecycle impact: Improve activation, feature adoption, retention, winback, and upgrades through continuous optimization across lifecycle journeys

What you’ll need

• Experience: 3+ years experience in lifecycle marketing, product marketing, growth, or CRM; hands-on experience owning email or lifecycle programs
• Platform confidence: Experience with CRM and lifecycle tools (e.g. Customer.io); comfort working with events, data, and engineers
• Execution mindset: Strong ownership and bias toward action; comfortable managing complex systems and keeping them organized
• Clear communication: Strong writing skills for product-led emails and educational content; ability to turn product updates into clear user-facing guidance
• Testing & learning: Data-informed mindset with experience running and analyzing experiments

Interview process

• Recruiter interview (30 min)
• Interview with Head of Growth (30 min)
• Take home assignment
• Technical Interview, present case study (45min)
• Bar raiser interview with Chief of Staff, right hand to CEO (45 min)

We are looking for someone

• Exceptionally driven to drive impact and challenge the status quo
• Who takes extreme ownership & gets things done
• Who goes above and beyond in their role
• Who is deeply passionate about what they do

Benefits

• Maximise your impact: No matter if you’re leading a team or you stand out by your domain expertise - all we care about is supporting you to maximise your own impact
• Hackathons: Our quarterly hackathons provide an environment to experiment with new concepts, push boundaries, and potentially deliver the next big thing.
• Kittl Week: Each year, our global team gathers together for a whole week, to work, celebrate, get inspired, and have fun
• Flexible working hours: Our core hours are 11am–5pm CET, leaving the rest of your schedule flexible to fit your style
• Remote work: Work up to 50 days (10 weeks) fully remote per year from anywhere in the world, as long as you maintain our core hours
• Learning & development: Our L&D budget supports your professional growth
• Mobility benefit: We fully cover your monthly BVG public transport ticket
• Health and fitness: Urban Sports Club membership discount
• Vacation: Up to 30 vacation days per year

#li-hybrid

At Kittl, we embrace diversity and value every team member's unique background, identity, and experience. We're all about respect, honesty, and inclusivity. Together, we create a safe and supportive work environment where everyone thrives. Join us on this exciting journey of making our company and product even better!