Marketing Analyst DACH (all genders)

About the role: What's in the Box

You will join the DACH Marketing Domain as a strategic analytical partner for our Performance and Brand channels. In this role, you aren’t just a service provider; you are a thought partner to our Marketing Leads across Germany, Austria, and Switzerland. You will be responsible for bridging the gap between raw data and real-world budget allocation, helping us optimize everything from high-intent performance spend to long-term brand equity. We are looking for someone who embodies our DNA—specifically Relentless Prioritization and Data-Drivenness—to ensure our marketing spend is always backed by rigorous analysis. You will become part of a fast-paced global company that has data as one of its top strategic priorities. Join our transformational journey and see what the future of data looks like.

This position is offered as a 12-month limited contract with the potential for extension (maternity cover).

What you’ll do: The Recipe

• Act as a strategic advisor for DACH Marketing, using data to challenge assumptions and proactively influence the roadmap for both Performance and Brand teams.
• Apply Relentless Prioritization to your analytical roadmap, ensuring you and your stakeholders focus on the high-impact projects that drive measurable DACH growth.
• Drive "so-what" storytelling, transforming raw metrics and model outputs (like MMM) into high-level insights that help leadership prioritize the most impactful marketing levers.
• Lead end-to-end analytical projects, from the initial discovery with stakeholders to the deployment of automated dashboards and final strategic recommendations.
• Own the statistical rigor of our experimentation, designing and evaluating A/B and lift tests that move the needle on customer acquisition and retention.
• Workflow Innovation: You demonstrate a "test and learn" mindset by leveraging approved AI tools to enhance productivity, while maintaining a sharp eye for data accuracy.
• Collaborate on the technical data stack, writing advanced SQL and maintaining light data pipelines (e.g., Airflow DAGs) with support from senior technical leadership.

What you’ll bring: The Ingredients

• Professional Analytical Experience: You have approx. 3+ years of experience in marketing or business analytics, where you’ve moved beyond execution into a "thought partner" role.
• Data-Driven Mindset: You are an expert at querying complex databases with Advanced SQL and modeling data to provide an objective path forward for the business.
• Learning Never Stops: You are naturally curious and proactive about "leveling up" your technical toolkit, with moderate experience in Python or R and a desire to grow in data engineering workflows.
• Data Visualization & Storytelling: You are proficient in Tableau (or similar tools), with a focus on creating actionable views that drive decision-making.
• Applied Statistical Knowledge: You understand how to apply statistical concepts to business problems, specifically around experimental design and significance.
• The Confidence to Challenge: You possess the communication skills and professional maturity to push back on stakeholders when the data suggests a different direction.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t "tick all the boxes" but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

• Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
• Discount for HelloFresh boxes and Convini products
• Development possibilities along with internal trainings
• Flexible working hours including Work From Home/Work from Abroad, as well as a home office set up budget
• Extensive Onboarding and Buddy Program
• Social events including team events, Friday beers, company runs, book club, etc.
• Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
• Well-being initiatives in cooperation with Headspace and Spill
• Childcare and company pension scheme benefit
• Monthly transportation budget via RYDES

Are you the missing ingredient?

If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.

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