Marketing Campaign Manager (m/f/d)

The social sector – particularly elderly care – is facing enormous challenges across Europe: demographic change, a shortage of skilled workers, and increasing cost pressure. CareMates is an AI-powered CRM for care services and one of the newest and most innovative products of the myneva Group.

With CareMates, care providers reduce the administrative effort required to onboard new clients, patients, and residents by up to four hours per admission – freeing up time for what truly matters.

As a Marketing Campaign Manager (m/f/d), you are the driving force behind our lead generation and brand positioning. You are responsible for CareMates’ HubSpot-based campaigns, work closely with the myneva Group’s central marketing team, and at the same time act as a full-stack marketer for a rapidly growing product.

• You are responsible for end-to-end lead generation for CareMates, with a focus on inbound campaigns via HubSpot.
• You design, manage, and optimize marketing campaigns across the entire customer journey (email, landing pages, workflows, lead nurturing).
• You work closely with Sales to ensure campaigns deliver high-quality leads and have a measurable impact.
• You are responsible for CareMates’ social media presence, particularly on LinkedIn – from content ideas and editorial planning to performance analysis.
• You plan and manage paid campaigns (e.g. LinkedIn Ads, Google Ads) and optimize them using a data-driven approach.
• You build and maintain partnerships with industry associations and support joint marketing activities.
• You organize success stories and customer reference cases together with customers, Sales, and Product – from concept to publication.
• You plan and coordinate trade fair appearances, events, and webinars for CareMates – in close alignment with Group Marketing.
• You work within the marketing setup of the myneva Group, leverage existing structures and tools, while also incorporating the specific needs of CareMates.
• You analyze campaign and performance data, create reports, and derive concrete optimization measures.

Your profile

• You have several years of experience in digital B2B marketing – ideally in a software or SaaS environment.
• You have solid hands-on experience in campaign management and marketing automation with HubSpot.
• You think in a data-driven way, understand performance metrics, and actively use them to optimize campaigns.
• You are comfortable with both strategic planning and hands-on execution ("hands-on mentality").
• You work in a structured and self-driven manner and are able to keep an overview even when handling multiple topics in parallel.
• You have a strong sense for target audiences, content, and tone of voice – particularly in a B2B context.
• You communicate confidently in German and English.

Why us?

• A responsible role with purpose: our software products enable our customers to focus on improving the lives of their clients by giving them more time for care and support
• Exciting, challenging tasks in a dynamic, future-oriented environment
• Flexible working hours and a hybrid working model so that you can continue to organise your day flexibly
• A culture of appreciation and a harmonious working atmosphere in a growing, international company with opportunities to get involved
• A creative working environment, flat hierarchies and short decision-making processes
• Attractive remuneration models, a permanent employment contract and an employer contribution to your company pension scheme
• Access to corporate benefits, JobRad leasing and other mobility offers such as the fully financed Germany railway ticket