Marketing Campaign Specialist – Design & Content

Overview

Marketing Campaign Specialist – team.blue’s Marketing Centre of Excellence powers high-performance across more than 60 brands in 22 European countries. As a Campaign Specialist – Creative & Messaging, you will play a pivotal role in shaping and delivering impactful creative assets and content supporting integrated campaigns across multiple channels. This role blends creativity, strong brand stewardship, and cross-functional execution to drive measurable results for our Nordics and CEE markets. You’ll ensure every campaign is on-brand, insight-led, and optimized for acquisition, engagement, and long-term customer value.

The most trusted digital enabler, team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 3,000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services.

Click here to read more about team.blue

What You'll Do

• Creative Campaign Development
• Translate campaign objectives into compelling content and creatives
• Work with brand, regional, and Group teams to plan and coordinate campaign execution across paid social, email, content platforms, and partner activations
• Develop copy-driven campaign variations and support testing and optimisation in collaboration with Paid Media, SEO/GEO, and CRO teams
• Ensure campaign messaging aligns with brand strategy, audience insights, and channel best practices
• Brand & Content Excellence
• Ensure consistent brand usage across channels and customer touchpoints
• Support brand renewal initiatives by coordinating the implementation of updated assets into priority materials
• Review, refine, and align content and creative outputs produced internally or by external partners
• Ensure creative quality meets CoE standards while respecting local market nuance
• Cross-Team & Partner Collaboration
• Work closely with brand teams and CoE colleagues to align creative and campaign outcomes with business goals
• Provide clear creative briefings, messaging direction, and constructive feedback to peers, external agencies and production partners
• Coordinate creative delivery for partner-led and group-level initiatives, ensuring timelines, consistency, and quality standards are met
• Collaborate with Enablement and Operations teams to build scalable creative processes and playbooks
• Insight-Driven Improvement
• Apply performance data and qualitative insights to continuously improve campaign messaging, content effectiveness, and creative planning
• Share learnings, best practices, and recommendations that support scalable creative processes across the CoE
• Contribute to the development of creative standards, templates, and frameworks that accelerate delivery without compromising quality

What We're Looking For

• 3+ years in B2B or D2C marketing or creative production
• Proven ability to develop customer-centric messaging, creatives, and campaign narratives
• Experience coordinating creative delivery across multiple channels
• Experience with HubSpot/marketing automation, Adobe Creative Cloud, Canva, and Figma required; familiarity with DAMs valued
• Experience in marketing to SMB highly valued
• Familiarity with multi-brand or multi-market environments is a strong advantage

Languages

• Native level Swedish and fluent English (written and spoken) are essential
• Additional Northern, Central or Eastern European languages are a strong advantage

Remote-first flexibility: Work from anywhere in Europe with a distributed, high-performing team