Marketing & Communications Manager (m/f/d) – DSEI Germany

Play a key role in the further development of the marketing strategy for DSEI Germany – with a particular focus on scalable campaigns to increase national and international reach.

Campaign Strategy & Execution

• End-to-end responsibility for the conception, planning, management and optimisation of integrated marketing campaigns (online, offline, PR, performance) along the entire customer journey.
• Development of data-based campaign logic, KPI frameworks and target group segmentation for exhibitor and visitor marketing.
• Creation of compelling communication concepts, core messages and marketing materials for the effective positioning of DSEI Germany.

Audience Development & Performance Marketing

• Active participation in the development and implementation of audience growth strategies to increase visitor numbers, leads and conversions.
• Continuous analysis of campaign-relevant data (traffic, engagement, leads, ROI) and derivation of optimisation measures.
• Development of new measures and tools to increase efficiency in lead nurturing and conversion management.

Brand Management & Content Leadership

• Ensuring consistent brand management in close coordination with the global DSEI brand – especially within marketing campaigns.
• Responsibility for the content strategy within all campaigns, including editorial planning, creation of text and media content, and development of digital formats.
• Conducting continuous market, trend and competition analyses to identify campaign-relevant topics and opportunities.

Stakeholder & Partner Communication

• Establishing and maintaining contacts with ministries, authorities, international delegations, associations and industry partners – with a focus on alignment in external communication.
• Coordinating media and association partners and managing external service providers, agencies and performance specialists.

Project Management & Internal Collaboration

• Managing defined sub-projects in campaign and marketing operations.
• Working closely with management, sales and event operations as well as international DSEI teams to coordinate campaign content and objectives.
• Supporting the development of content for the conference and supporting programme through research and analysis.

Your Profile

• At least five years of experience in events and/or marketing, ideally with proven expertise in campaign management and preferably in the trade fair, defence, security, technology industry or in a complex B2B/B2G environment.
• Very good knowledge of digital marketing, performance disciplines and classic communication and campaign formats.
• Experience in dealing with political, industrial or governmental stakeholders is an advantage.
• Strong organisational skills, analytical thinking and a structured, precise way of working.
• Confident manner and excellent verbal and written communication skills.
• German and English: business fluent (C1/C2), confident in negotiations, presentations and written communication.

Why us?

• A key role in establishing one of Europe's most important new defence trade fairs – with a direct impact on the international visibility of the event.
• A high degree of creative freedom and decision-making authority, as well as direct strategic influence on campaigns and positioning.
• Collaboration with international teams from the Clarion Events Group and DSEI UK.
• A dynamic, professional and international working environment.

We stand for equal opportunities, diversity and respectful cooperation. All qualified applicants will be considered regardless of ethnic origin, skin colour, religion/belief, gender, national origin, disability or other legally protected characteristics.

Due to the scope of our activities, this position requires a background check, which must be successfully completed and continuously maintained.

About Us

DSEI is firmly established as the leading international defence exhibition in the UK and Japan . With the launch of DSEI Germany , a European edition will be added to the portfolio. The first event will take place from 9 to 12 March 2027 at Hannover Messe , one of the largest and most modern venues in the world.

DSEI Germany is aimed towards a high-level international audience, including over 1,600 exhibitors , government delegations, national pavilions and companies from traditional and non-traditional defence and security technology.