Marketing Data Analyst (m/f/d)

Overview

As Marketing Data Analyst at Pflegia, you will be the go-to person for everything related to marketing data. You will structure, analyze, and automate our reporting processes to enable data-driven decision-making at scale. You will work closely with our performance marketing and product teams, but your main focus will be data analysis and automation rather than campaign management.

Responsibilities

• Manage and analyze large datasets from multiple sources (SQL databases, Google Ads, Meta Ads, TikTok Ads, etc.)
• Automate recurring reporting processes (Google Sheets, Looker Studio, etc.) and reduce manual work
• Build dashboards and reporting pipelines that provide clear insights into campaign and funnel performance
• Conduct advanced statistical analysis (regressions, predictive models, machine learning approaches, attribution models) to uncover insights and optimize decision-making
• Support the team in developing and refining a multi-touch attribution model
• Collaborate with the marketing team to ensure data accuracy and transparency across all channels

Your profile

• Strong background in data analysis with excellent SQL skills
• Solid understanding of marketing metrics and KPIs (especially in paid performance marketing)
• Experience in automating data workflows (Python, R, or similar is a plus)
• Knowledge of statistical methods, regressions, or machine learning techniques (plus)
• Hands-on experience with data visualization and reporting tools (Looker Studio, Tableau, Power BI, or similar)
• A structured and detail-oriented working style with a passion for solving complex problems
• Proficiency in English; German is a plus but not required

What we offer

• A chance to make a real impact in healthcare recruiting
• A dynamic and fast-growing environment with room to take ownership
• Collaboration with a passionate and international team
• Hybrid work model from our Berlin office
• Competitive salary and development opportunities

As Marketing Data Analyst at Pflegia, you will be the go-to person for everything related to marketing data. You will structure, analyze, and automate our reporting processes to enable data-driven decision-making at scale. You will work closely with our performance marketing and product teams, but your main focus will be data analysis and automation rather than campaign management.

At Pflegia, our mission is to transform the healthcare recruiting industry by connecting qualified nursing professionals with the right employers faster and more efficiently. As we continue to grow, we are looking for a Marketing Data Analyst (m/f/d) to strengthen our marketing team with deep expertise in data, automation, and advanced analytics.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Marketing

Industry

• Staffing and Recruiting

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