Marketing Director (m/f/d)

As a member of the leadership team of ViiV Germany and Switzerland (Hub LT), this role is responsible for defining and driving the strategic direction for the Germany Brand Management team in line with ViiV's global strategy.**Position Summary** The main objective of the role is marketing of ViiV products through design, development, implementation and utilisation of communication channels and content to advertise and promote the organisation’s products using media, events, and sales promotions. The role supports development and evaluation of pricing strategies and negotiations with payers and external stakeholders.The role is responsible for the development/management of market penetration strategies for the pharmaceutical market and is accountable to cultivate the knowledge of key customers and competitors, to identify brand and portfolio growth opportunities, and to interact closely with sales, medical, digital and other teams in order to ensure cross-functional alignment and execution of Business Marketing plan.This role is central to the development and implementation of a successful LAI Powerhouse strategy in collaboration with cross-functional teams to ensure the success of ViiV's business in Germany and to position ViiV as a leader in long-acting injection solutions.* Leads on defining and maintaining the customer segmentation in order to inform strategy, approach and SAM* Expertise in creating compelling customer experiences across digital and traditional channels.* Customer-Centric Thinking: Ability to translate insights into impactful marketing initiatives.* Responsible for ‘influencers’ strategy predominantly pharmacists strategyResponsible for the preparation and implementation of the Launch and Business Plans, including market level cross-functional alignment, preparation of tertial meetings, and alignment with above market teams (including insight generation, knowledge management, etc.).Master’s or diploma degree (Economics with marketing focus, Marketing, health economics and/or science) or equivalent experienceStrong experience in pharmaceuticals product management, ideally specialty care, or other RX therapy areas including OTC.Entrepreneurial and strategic leadership capabilities & proven experience with ability to translate portfolio vision into attractive and consistent narrative for the local team.Strong business acumen record, with risk-taking abilities, as well as a strong performance and goal orientation.High digital affinity and experience with multi-channel marketing strategies and their implementationTrack record of effective cross-functional and matrix work with effective communication, moderation, negotiation and persuasion skillsAbility to adapt and work effectively within a variety of situations including organizational changes and changes in job demandsAt **ViiV Healthcare**, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At **ViiV Healthcare**, we do things differently. Born out of a partnership between and in 2009, with joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.
#J-18808-Ljbffr