Marketing Event Specialist

Join Jungheinrich in a working environment where you can make a big difference! With your knowledge and drive, as a team player you will make an important contribution to ensure that we as a company continue to be among the global leaders in our industry. Working side by side with colleagues who enjoy bold ideas and in a family environment that offers you every opportunity to reconcile your professional and private goals.

Key Responsibilities

• Plan, develop, and manage end-to-end integrated communication concepts for international trade fairs (pre-event, on-site, and post-event).
• Lead the strategic positioning and messaging for large-scale exhibition booths (500m²+ environments preferred).
• Align trade show concepts with global marketing and sales strategies, ensuring clear value propositions and strong lead-generation focus.
• Contribute to the development and optimization of sales-oriented trade fair formats, including customer events, product launches, executive tours, and live demonstrations.
• Ensure measurable KPIs (lead quality, pipeline contribution, customer meetings, media reach).
• Support the integration of CRM processes and digital lead capture systems.
• Manage international exhibition projects from concept to execution, including budget responsibility and timeline control.
• Coordinate and supervise external agencies, stand builders, technical providers, andlogisticspartners in close alignment with the Senior Live Communication Manager or Team Lead.
• Act as a central interface between Marketing, Sales, Product Management, and regional subsidiaries.
• Ensure consistent global brand presentation across different markets.
• Support the organization and execution of trade fairs worldwide, including operational tasks beyond communication-related activities.
• Oversee on-site build-up, show days, and dismantling.
• Ensure compliance with venue regulations, safety standards, and internationallogisticsrequirements.
• Drive continuous improvement of exhibition processes and formats.
• Integrate digital tools, interactive technologies, and hybrid elements intoboothconcepts (e.g., touchpoints, AR/VR applications, lead tracking systems).
• Evaluate emerging technologies to enhance visitor engagement and measurable business impact.

Requirements for Success

• Degree in Media & Communication Studies, Marketing, Business Administration, or comparable qualification; alternatively, relevant professional training.
• 3–5 years of professional experience in Live Communication / Event Marketing within a B2B industrial environment.
• Proven experience managing large international trade shows such asLogiMAT,ProMat, or similar large-scale international industrial treadeshows.
• Demonstrated project management experience in complex, multi-stakeholder international environments.
• Strong understanding oflogistics, intralogistics, automation, or industrial technology sectors is highly desirable.
• Deep knowledge of trade show operations, stand construction processes, and international exhibitionlogistics.
• Strong sales orientation and understanding of customerin B2B exhibition environments.
• Excellent communication and stakeholder management skills with high intercultural competence.
• Structured, solution-oriented working style with strong organizational capabilities.
• Very goodMS Officeskills;basic SAP knowledge is a plus.
• Willingness to travel internationally and work on-site during trade shows.
• Fluent English (written and spoken);additionallanguages are an advantage.

We look forward to receiving your online application.

For questions, please contact our Recruiter.

At Jungheinrich, we value inclusion and diversity and practice equity to create equal opportunities for all. All qualified applicants will receive consideration for employment without regard to age, race, ethnic background, color, religious affiliation, union affiliation, gender, gender identity, sexual orientation, marital status, national origin, nationality, genetics and health or disability.