Marketing Lead (SaaS, DACH)(m/f/d)

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Company Overview

A Munich-based AI technology company backed by a global industrial group is expanding its commercial team in Germany. The company combines the financial stability of a large enterprise with the agility and innovation of a startup. Its flagship GenAI platform is designed for the German Mittelstand, enabling secure knowledge management, internal search, and intelligent automation. The team currently consists of a small group and is scaling rapidly. The company operates 100% on‑site to foster fast feedback loops, collaborative learning, and a strong team culture.

Job Responsibilities

• Leading digital and performance marketing campaigns from strategy to execution
• Building growth loops and conversion‑focused user journeys
• Managing content funnels, lead nurturing, and marketing automation workflows
• Analyzing campaign data and user behavior to optimize performanceProducing brand‑consistent content across channels (visual, written, short‑form video)
• Collaborating with product and engineering teams to align messaging with product value
• Shaping the company’s brand presence and marketing playbook in the DACH region

Attractive Points

• Direct access to founders and cross‑functional teams
• Full ownership of marketing strategy and execution
• Opportunity to shape brand and influence product direction
• Financial stability with startup‑level agility
• Clear career path toward leadership or specialist roles
• Hands‑on environment with fast decision‑making and open feedback culture

Job Requirements

Mandatory Qualifications (All must be met)

• Native‑level German (spoken and written)
• 5+ years of experience in digital/performance marketing, ideally in SaaS or tech
• Proven ability to plan, execute, and evaluate campaigns independently
• Experience with marketing automation, analytics tools, and content platforms
• Strong understanding of growth funnels, conversion optimization, and ROI metrics
• Creative and analytical mindset with hands‑on execution skills
• Willingness to work 100% onsite in Munich (no remote/hybrid)
• Full legal right to work in Germany

Benefits

• Salary Range: €75,000–€90,000 gross per annum
• Work Style: 100% onsite in Munich
• Team Environment: Agile, collaborative, and high‑ownership culture
• Career Growth: Clear path toward leadership or specialist roles
• Learning & Development: Direct access to founders and product teams

Apply online or feel free to contact me directly for more information about this opportunity.

Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Staffing and Recruiting

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