Marketing Specialist (m/f/d)

For our client, a leading multinational technology company specializing in internet-related services and products, we are currently seeking an a dynamic Marketing Manager (m/f/d).

This is a temporary assignment based in Munich .

Ref.:

As a Marketing Specialist, you will take ownership of mid- to large-scale marketing initiatives, driving projects end-to-end and ensuring the successful execution of campaigns, programs, and strategic initiatives. You will play a key role in strengthening brand awareness, delivering measurable business impact, and coordinating cross-functional collaboration across internal teams, agencies, and external partners.

You will act as both a strategic thinker and hands-on executor, managing the full campaign lifecycle-from planning and budgeting through execution, promotion, and performance analysis.

Key Responsibilities

• Plan and execute integrated marketing campaigns end-to-end, from strategy and budgeting to performance analysis
• Develop promotion strategies to drive awareness and demand generation across digital and social channels
• Translate data into actionable insights to optimize campaigns and identify growth opportunities
• Define and implement marketing strategies that drive engagement, pipeline growth, and business impact
• Collaborate with senior stakeholders, sales, and cross-functional teams to align on objectives and maximize results
• Manage external agencies and partners to ensure high-quality and timely campaign delivery
• Track and report on campaign performance and ROI (e.g., MQLs, pipeline, revenue impact)
• Lead social media and content initiatives, including influencer and employee advocacy programs
• Build and maintain relationships with external vendors and partners, including event and media suppliers
• Deliver field marketing programs (e.g., events, activations) with clear pipeline generation target

Your profile

• Proven experience in marketing campaign management, preferably in a fast-paced or global environment
• Proven expertise in defining and delivering field marketing programs with pipeline generation targets
• Familiarity with cloud security concepts, including identity and access management, data protection, and threat monitoring within leading cloud platforms (e.g., Google Cloud security)
• Strong expertise in digital marketing, media planning, and social media strategy
• Solid understanding of SEO, influencer marketing, and consumer behavior
• Experience in event marketing and cross-channel campaign execution
• Excellent stakeholder management and communication skills
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience with CRM and marketing analytics tools
• Project management skills with the ability to manage multiple priorities simultaneously
• Negotiation skills and experience working with agencies and vendors
• Creative thinking combined with a results-driven approach ("10x thinking")
• Adaptability and ability to thrive in dynamic environments
• Team-oriented mindset with experience in cross-functional collaboration
• Language Requirements: Full professional proficiency in German and English