Marketing Specialist (m/f/i) BDX - Central Europe

Stellenbeschreibung:

Job Description Summary

The BDX Marketing Specialist supports the execution, adaptation and localization of corporate and strategic marketing initiatives across the German market. The role focuses on translating corporate strategies and omnichannel initiatives into impactful local execution (GSA), with a strong emphasis on key accounts, campaigns and cross‑channel asset deployment.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Responsibilities

Support, adapt and execute corporate marketing strategies and initiatives at local market level.
Execute omnichannel marketing activities and coordinate the creation, adaptation, translation and approval of marketing assets.
Support strategic and key customer campaigns in close collaboration with Omnichannel Marketing Manager and Strategic Account Managers.
Maintain up‑to‑date impactful corporate assets, such as corporate deck, corporate video, boiler plates, internal and external repositories.
Curate and refresh bd.com for GSA to further develop and update as needed.
Coordinate cross‑functional stakeholders and ensure timely, compliant execution in a matrix environment.
Maintain efficient communication in the BD Matrix, working closely with Strategic Account Managers, Business Unit Omnichannel Experts, European counterparts, internal teams and external partners to ensure consistent messaging and branding across all channels.
Analytics and Reporting: Monitor and measure the performance of marketing campaigns using relevant metrics and tools (Saleforce.com, Power BI).
Provide insights and recommendations for continuous improvement.
Localize and deploy ESG‑related marketing assets and integrate sustainability topics into campaigns and key account activities.
Ad hoc admin support

Preferred Requirements

4+ Experience in Digital Marketing in B2B Industry, ideally in healthcare or regulated industry
Bachelor’s degree in Marketing, Business, Communications, digital Marketing or related field
Proven Track record working on omnichannel campaigns
Experience working in a Matrix organization
First‑hand Experience with SFDC or CRM equivalent
Frist‑hand experience with LinkedIn and ideally LinkedIn Sales Navigator
Experience with Analytics (SFDC, Power BI, Google Analytics…)
Experience with CMS and AEM is a plus
Experience with Veeva Vault, Showpad, Buy Smart is a plus

Knowledge And Skills

Native German‑speaking and business‑fluent English
Proficiency on Gen AI
Strong analytical skills
Ability to work independently (you are a one woman/man show), and as part of a team.
Excellent written communication skills to produce digital content
Mastery of Microsoft Suite (especially PowerPoint & Excel)
Influencing and teaching skills
Strong interest in healthcare

Click on apply if this sounds like you!

At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit:

Primary Work Location: DEU Heidelberg - Tullastrasse

Additional Locations: DEU Frankfurt - Walther‑von‑Cronberg‑Platz

Work Shift: At BD, we are strongly committed to investing in our associates—their well‑being and development, and in providing rewards and recognition opportunities that promote a performance‑based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.