Marketing Strategy Team Lead – Automation

Location: North Germany, 60% Home office, 40% Onsite

We are supporting a leading player in healthcare diagnostics, driving innovation and shaping the future of patient care. Based in northern Germany, their organisation serves as a regional hub for Europe. They combine cutting-edge technology with a collaborative culture that values openness, creativity, and growth.

• Culture & Collaboration: A respectful, inclusive environment with flat hierarchies and an international team. Opportunities for networking and learning through events and development programs.
• Work-Life Balance: Flexible working arrangements, including a hybrid model (60% remote, 40% on-site) and 30 days of annual leave.
• Financial & Practical Benefits: Competitive compensation with holiday bonuses, childcare support, pension contributions, relocation assistance, and subsidised meals.
• Health & Wellbeing: Access to sports programs, massages, medical and psychological care, and workplace health initiatives.
• Mobility Support: Public transport subsidies, free parking, and bike leasing options.
• Social Responsibility: Opportunities to participate in sustainability and charitable projects.

Tasks

As Marketing Strategy Team Lead – Automation, you will shape and execute marketing strategies for their automation portfolio. Your responsibilities include:

• Team Leadership : Guide and develop a high-performing marketing team, set clear objectives, and foster expertise in market analysis, digital marketing, and product positioning.
• Strategic Marketing : Translate automation strategies into actionable marketing plans and campaigns, creating compelling value propositions for connectivity and workflow optimisation.
• Cross-Functional Collaboration : Work closely with product management, consulting, and application support teams to align initiatives and deliver impactful content.
• Market Intelligence : Monitor trends, competitor activities, and customer needs to inform strategy and messaging.
• Performance Management : Oversee campaign execution, define KPIs, and ensure compliance with standards and regulations.

Your Profile

• Advanced degree in Marketing, Business Administration, or related field (MBA is a plus).
• 6+ years of experience in marketing or automation management within healthcare or MedTech.
• Leadership skills and experience in matrix organisations.
• Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity
• Proven ability to develop strategic marketing initiatives and engage stakeholders.
• Proficiency in CRM systems, marketing platforms, and data tools.
• Fluent in English; additional European languages are an advantage.

For more information or to apply. Please contact Luke Fines at BioTalent with a copy of your CV: