Marketing Strategy Team Lead - In Vitro Diagnostics

Marketing Strategy Team Lead – In Vitro Diagnostics

Location:

North Germany

We are supporting a leading player in healthcare diagnostics, driving innovation and shaping the future of patient care. Based in northern Germany, they are an industry-leading In-Vitro Diagnostics company.

Benefits:

Competitive financial and practical benefits, including salary, holiday bonuses, childcare support, pension contributions, relocation assistance, and subsidised meals. A supportive culture with flat hierarchies, an international team, and opportunities for learning, networking, and development. Strong focus on health and wellbeing through sports programs, massages, medical and psychological support, and workplace health initiatives. Flexible work‑life balance with a hybrid model (60% remote / 40% on‑site) and 30 days of annual leave. Mobility perks such as public transport subsidies, free parking, and bike‑leasing options. Opportunities to contribute to sustainability and charitable projects.

Tasks:

As the Marketing Strategy Team Lead, you will shape and execute marketing strategies for their laboratory automation portfolio. Your responsibilities include:

Team Leadership : Guide and develop a high-performing marketing team, set clear objectives, and foster expertise in market analysis, digital marketing, and product positioning. Strategic Marketing : Translate automation strategies into actionable marketing plans and campaigns, creating compelling value propositions for connectivity and workflow optimisation. Cross-Functional Collaboration : Work closely with product management, consulting, and application support teams to align initiatives and deliver impactful content. Market Intelligence : Monitor trends, competitor activities, and customer needs to inform strategy and messaging. Performance Management : Oversee campaign execution, define KPIs, and ensure compliance with standards and regulations.

Your Profile:

Advanced degree in Marketing, Business Administration, or related field (MBA is a plus). 6+ years of experience in

product marketing

or

technical marketing

within the

In-Vitro Diagnostics Industry . Direct Team Leadership Experience Strong knowledge of diagnostics and automation, including laboratory workflow, TLA, IVD platforms, and connectivity Proven ability to develop strategic marketing initiatives and engage stakeholders. Proficiency in CRM systems, marketing platforms, and data tools. Fluent in English; additional European languages are an advantage.

For more information or to apply. Please contact Luke Fines at BioTalent with a copy of your CV:

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