Operative Marketing Specialist (m/f/d)

Founded in Japan in 1917, Yokohama Rubber Company Limited brings over a century of experience across multiple industries, including tyres, marine, aerospace and industrial products, supported by a strong global distribution network spanning all continents.

The German subsidiary has been established to manage and oversee all activities related to the local tyre market, acting as a key link between the regional business and the broader European organization.

By joining Yokohama, you will become part of a young, dynamic and ambitious organization, experiencing strong growth within the tyre sector. We offer a stimulating international environment and the opportunity to develop professionally while strengthening cross-functional and cross-cultural collaboration skills.

Role Overview

The role will have a strong focus on Business Analytics, pricing and market steering, with responsibility for analyzing performance, identifying trends and translating insights into concrete commercial actions.

You will also contribute to the planning, coordination and execution of key marketing and sales initiatives, working closely with Sales, Key Accounts and the European Headquarters to support data-driven decision making and ensure alignment between market needs and strategic priorities.

Key Responsibilities

• Analysis of sales figures, margins, pricing structures, and market performance
• Conducting pricing, competitive, and benchmark analyses
• Prepare monthly sales forecast variance reports and supply performance dashboards for senior management and Headquarter
• Analyze historical sales data, market trends, and promotional activities to develop accurate demand forecasts.

Requirements

• Bachelor’s or master’s degree in business administration, Economics, Management Engineering, Marketing or similar. Higher professional education as a certified marketing specialist or comparable qualification will also be considered
• 3+ years of professional experience in sales / marketing
• Strong numerical affinity and excellent analytical skills
• Very good Excel skills (e.g. analyses, pivot tables, calculations, data preparation)
• Very good PowerPoint skills (management and sales presentations)
• Experience or strong affinity with data analytics, business analytics, pricing, marketing, and sales
• Ability to translate complex data and market insights into clear decision-making inputs
• Very good command of German and good command of English

What We Offer

• Permanent employment contract under German regulations.
• Fringe benefits and working tools (laptop, mobile) aligned to the position
• A growing, internationally connected company with short decision-making paths
• Hybrid work model with partial remote work flexibility
• 37.5-hour work week with flexible working hours
• 30 days of annual vacation (for full-time employees)
• Complimentary voucher for seasonal tyre replacement