Paid Social Lead

At Circle Health, we're redefining holistic health through functional medicine, science, and design. Performance marketing is a core growth lever for us, and we're building dedicated channel ownership across our paid mediastack.

This is a key role in our marketing org and a genuine growth opportunity for someone looking to step into a senior marketing or channel leadership position as Circle Health scales. You'll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy.

In this role, you will own Meta end-to-end — strategy, execution, optimization, and scaling. You'll be accountable for performance outcomes and work hands‑on across campaign setup, creative testing, and performance analysis. This role is ideal for someone who thinks like a growth marketer, acts like a channel owner, and understands that great creative is a performance tool — not just a brand asset.

Paid Social Lead

Full‑time · Berlin (Hybrid) · German / English

What you’ll do

• You’ll report directly to one of the co-founders and work closely with them on priorities, performance, and growth strategy
• Own Meta end‑to‑end: strategy, execution, optimization, and scaling
• Define and run full‑funnel campaigns across prospecting, retargeting, and retention
• Hit performance goals across CAC, ROAS, and efficiency at scale
• Build and run a structured creative testing framework
• Brief, evaluate, and iterate on creative from a performance perspective
• Translate learnings into clear recommendations for the wider marketing team
• Stay ahead of platform changes and turn them into competitive advantages
• Collaborate with our Google Ads channel owner to align on strategy and share insights
• Expand your remit to other paid social platforms as the channel matures

What you’ll bring

• Proven track record owning and scaling Meta ads, ideally in DTC, subscription, or lead‑gen
• Strong command of performance metrics: CAC, CTR, CVR, ROAS
• Experience with structured testing frameworks across creatives, audiences, and formats
• Hands‑on with Meta Ads Manager — you run campaigns yourself
• Analytical thinker with strong execution speed and ownership mentality
• Comfortable working cross‑functionally while staying accountable for results
• Familiarity with other paid social platforms (TikTok, Pinterest, YouTube) is a plus

Requirements

• Based in Berlin and open to travel to our other locations
• German native (as most of our content is) and fluent in English (as most of our team is)