Paid Traffic Manager (m/w/d)

Overview

As a Paid Traffic Manager, you will be responsible for the strategic planning, execution, and optimization of our paid online marketing campaigns. Your goal is to maximize reach and conversions through data-driven advertising strategies.

Responsibilities

• Develop strategy how to improve revenue and traffic to the EU subs 9 websites (Germany, UK, France, Netherlands, Spain, Belgium, Austria, Poland, Ireland) + support EMEA distributors
• Plan, launch, and manage paid campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.) – current main markets: UK, Germany, France, Spain, Austria
• Monitor performance and continuously optimize campaigns based on key metrics
• Manage advertising budgets and ensure efficient allocation
• Create performance reports and derive actionable insights
• Collaborate with internal teams (Marketing, Ecom, Sales) and external partners (Agencies for Content and Consulting)
• Conduct A/B testing and drive conversion rate optimization

Requirements

• Degree in Digital Marketing, Communications, Business, or a related field
• Minimum 2 years of experience in paid advertising
• Strong expertise in Google Ads, Meta Business Manager, and other ad platforms
• Analytical mindset and data-driven approach
• Experience with tracking tools (Google Analytics, Tag Manager, etc.)
• Self-motivated, organized, and a team player
• Fluent in German and English

Benefits

• A responsible role with room for creativity and initiative
• Flat hierarchies and fast decision-making processes
• Tailored professional development opportunities
• Flexible working hours and one day of mobile working per week
• 32 vacation days per year
• Attractive benefits package (e.g. company pension scheme, job ticket or parking space, subsidized lunch, employee discounts)