Performance Marketing Manager B2B SaaS (all genders)

heyData is an all-in-one data protection and compliance platform for companies in the EU and Switzerland. We help businesses stay compliant with regulations like GDPR, ISO 27001, NIS2, and the EU AI Act – without legal complexity or manual chaos. Our product is fast, easy to use, always up to date, and built for modern B2B teams. Now we’re scaling, and performance marketing plays a key role in that journey.

Your Mission

As Performance Marketing Manager , you’ll support and gradually take ownership of our paid acquisition channels. Your main focus will be Google Ads, Microsoft Ads, and LinkedIn Ads – driving high-quality B2B leads for our sales team. This role is ideal for someone who already understands the basics of paid ads and now wants to grow fast in a real B2B SaaS environment with clear KPIs, mentoring, and responsibility.

What You’ll Do

• Campaign Management & Optimization: Set up, manage, and optimize campaigns on Google Ads, Microsoft Ads, and LinkedIn Ads

• Monitor performance daily (CPC, CPL, conversion rates, ROAS)
• Run A/B tests on ads, audiences, and landing pages
• Optimize budgets based on performance and pipeline impact
• Optimize campaigns along the full funnel (TOFU → MOFU → BOFU)
• Analysis & Reporting (Track performance using GA4, ad platforms, and CRM data)
• Work closely with Content, Design, and Product Marketing
• Create landing pages for paid campaigns

What You Bring

• First hands‑on experience with Google Ads, Microsoft Ads, or LinkedIn Ads (internship, working student role, junior position, or own projects)

• Strong interest in B2B marketing and SaaS
• Analytical mindset and love for numbers and a structured, reliable way of working
• Very good German level (B2+)
• First Experience with B2B lead gen or SaaS funnels
• Familiarity with GA4, HubSpot, or similar tools
• Basic understanding of landing page optimization

What we are looking for?

Performance Marketing Basics

• Solid understanding of paid advertising fundamentals (CPC, CPM, CPA, CPL, ROAS)
• Hands‑on experience with at least one major ad platform: Google Ads, Microsoft Ads, or LinkedIn Ads
• Basic knowledge of campaign structures, bidding strategies, and budgets

B2B Marketing & Lead Generation

• Understanding of B2B lead generation funnels (awareness → consideration → conversion)
• Basic understanding of target audiences, buyer roles, and decision‑making in B2B

Analytics & Data Thinking

• Confidence working with numbers and performance data
• Basic experience with Google Analytics (GA4) and other analytics tools
• Ability to interpret data and turn it into clear actions

Mindset & Way of Working

• Analytical, curious, and eager to learn
• Structured, detail‑oriented, and reliable
• Ownership mindset – takes responsibility for assigned channels and tasks, as well as budgets

Why heyData

• Your growth matters: High ownership, direct impact on growth, and clear development opportunities, an annual training budget, and genuine trust in your ideas.
• Work the way that suits you: Remote, in our Berlin office, or hybrid — you decide where you’re most productive.
• Time for yourself: 30 vacation days, flexible working hours, and a work culture that respects focus time and supports personal productivity.
• Top equipment: MacBook & more to help you get started smoothly.
• Additional perks: Urban Sports Club membership, Germany Ticket, company pension plan, and other benefits.
• A team spirit that stays with you: A small, ambitious marketing team (currently 3 people) with a clear path to scale, short decision paths, and real support to execute, and honest, transparent communication at eye level.
• Be yourself: Diversity makes us better — no matter where you come from, how you identify, or where you are in life.

About heyData

At heyData, we are determined to serve our mission: making Compliance easy for everybody!

At heyData, we're not just a company; we're a movement. We're reshaping the way small and medium-sized businesses embrace compliance. We set up European employees on track to reach compliance in the fastest, most intuitive, and seamless way possible. Think of us as the superheroes of compliance, and we've only just begun. With over one thousand customers we are one of the largest SMB compliance platforms in Europe and are expanding further.

But here's the real kicker – you get to learn from a world-class team across Europe and contribute to a game-changing compliance solution that's set to revolutionize millions of SMBs. So, are you ready to be part of this incredible journey and do the most exciting work of your life? Let's make compliance history together! #heyDataLife

If the idea of making an impact excites you as much as it does us, then heyData is where you belong. This is your chance to leap into the adventure of a lifetime and set your career on fire! Reach out to us, and let's blaze a trail together in the world of business innovation!
#JoinheyData

At heyData, we're proud to be a vibrant and diverse startup. We celebrate and embrace people from all backgrounds, including diverse gender, age, sexuality, religion, ethnicity, disability status parental status, and more to apply to our roles. Our team thrives on the unique perspectives and experiences that each person brings. We're committed to fostering an inclusive and supportive environment where everyone can succeed. The more diverse and inclusive we are as a team, the greater our work will be.