Product Marketing Manager (Commerce)- Global Business Solutions- DACH (Berlin based)

Product Marketing Manager (Commerce) – Global Business Solutions – DACH (Berlin based)

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Responsibilities

• Go-to-Market & Product Adoption
  • Own go‑to‑market strategy and adoption for TikTok’s advertising solutions, with a vertical‑first lens
  • Design and execute in‑market activations and programs to accelerate product adoption and revenue growth
  • Identify opportunities to simplify, scale, and strengthen GTM execution across markets
• Market & Vertical Expertise
  • Serve as the in‑market product expert by partnering closely with Sales to deeply understand client pain points, vertical needs, and business objectives
  • Ensure all GTM strategies are grounded in market and vertical insights, and translate these into clear, scalable recommendations
• Cross‑Functional Leadership
  • Collaborate with Sales, Product, PMMs, and other XFN partners to develop vertical strategies, including narratives, solution packages, and product recommendations
  • Act as the voice of the market into Product, synthesizing insights and influencing roadmap discussions with regional and global teams
• Sales Enablement & Excellence
  • Develop and drive a sales education strategy to raise the baseline of product knowledge across the Sales organization
  • Partner with product champions to ensure consistent, high‑quality enablement and execution
• Insight, Innovation & Growth
  • Turn data and market signals into actionable insights that unlock growth opportunities
  • Lead pilots, tests, and innovation programs to expand adoption and inform future product strategy
• Operational & Strategic Impact
  • Raise the floor: Establish and scale best practices to improve operational excellence across Sales
  • Raise the ceiling: Guide teams on leveraging TikTok’s solutions to drive vertical‑specific growth and expansion opportunities
  • Expand the room: Lead experimentation and new initiatives to open up incremental revenue streams
• Core KPIs
  • Vertical‑first solution and product adoption
  • Quality and impact of product insights and feedback
  • New product tests and scaled learnings

Qualifications

• Minimum Qualifications:
  • Experience in product marketing or client solutions within digital advertising, tech, or media
  • Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
  • Prioritisation: Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
  • Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills
  • Cross‑Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast‑moving environments
  • Commercial Mindset: Track record of delivering against ambitious performance goals
  • Comfort with Ambiguity: Passion for navigating complexity and influencing Sales, XFN partners, HQ teams, and clients
• Preferred Qualifications:
  • Vertical industry expertise
  • Performance marketing expertise

About TikTok

TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.