Product Marketing Manager - Robotics & Automation (m/f/d)

Your Mission

We are looking for a technically savvy Product Marketing Manager (m/f/d) who can operate at the intersection of Product, Engineering, Sales, and Marketing, and help us establish RobCo as Europe’s leading provider of automation solutions. We have already raised more than 50 million USD from some of the world’s best venture capitalists, including Sequoia Capital and Lightspeed, as well as the founders of UiPath, Helsing, Pitch, and other companies.

RobCo operates in a rapidly growing automation market where companies increasingly rely on flexible robotics and AI. Our team combines strong leadership with long‑standing industry and scale‑up experience, and thanks to a clear product–market fit, we have already convinced numerous customers who choose RobCo as their long‑term automation partner.

The focus of the role is to define and own the product story, orchestrate product launches, create technical marketing content, and ensure that the commercial teams have everything they need to succeed.

The role requires strong technical affinity, ideally experience with robotics, automation, industrial technology, or hardware/software systems. Responsibilities range from messaging frameworks and technical datasheets to product catalogues and sales enablement. You will also play a key role in shaping the Physical AI narrative at RobCo and influencing how our products are perceived in the market.

Your Responsibilities

1. Product Messaging & Positioning

• Develop clear and compelling product narratives for each RobCo product and module (value propositions, differentiators, use cases).

• Own the messaging frameworks used across Sales, Marketing, Customer Success, and External Communications.

• Translate complex robotics concepts into understandable, practical, customer‑centric language.

2. Go‑to‑Market & Product Launches

• Plan and execute end‑to‑end product and feature launches (internal & external).

• Work closely with Product and Engineering teams to understand the roadmap and proactively prepare release materials.

• Ensure alignment between Marketing, Sales, and Leadership for every launch.

3. Technical Content Ownership
You will own and continuously update:

• Technical datasheets

• Product catalogues

• Feature documentation

• Solution briefs

• Use‑case fact sheets

• High‑level integration guides

4. Sales Enablement

• Create materials that empower Sales: pitch decks, one‑pagers, competitive battlecards, demo scripts.

• Run enablement sessions to ensure commercial teams can communicate value confidently and consistently.

• Support the Account Executive and Concept Engineering teams with industry insights, use‑case mapping, and customer‑facing materials.

5. Market & Competitive Intelligence

• Monitor market trends in robotics, automation, AI, and industrial technology.

• Track competitors, identify differentiators, and integrate insights into messaging and sales enablement.

• Support the leadership team with strategic market insights.

6. Cross‑Functional Collaboration

• Act as the bridge between Product, Engineering, Revenue, Customer Success, and Marketing.

• Ensure clear, data‑driven feedback loops from customers → Sales → Product.

• Influence the product roadmap based on customer needs and market demands.

Your Profile

Must‑Haves

• Strong technical background in robotics, automation, mechatronics, AI, hardware/software systems, industrial technology, or comparable experience.

• 3–7 years of experience in Product Marketing, Product Management, Pre‑Sales Engineering, Solutions Engineering, or Technical Consulting.

• Excellent communication skills and the ability to convey complex technologies in a clear, understandable way.

• Experience creating technical and commercial materials (datasheets, whitepapers, sales enablement collateral).

• Strong project management skills and the ability to collaborate effectively across functions.

• Fluent in English and German.

Nice‑to‑Have

• Experience in B2B/B2B2B industrial tech, robotics, automation, or manufacturing software.

• Experience with RaaS, SaaS, or hardware–software ecosystems.

• Experience supporting international go‑to‑market teams (EU + USA).

• Familiarity with HubSpot.

Why us?

• Work with us at the forefront of software‑defined modular robotics.
• Diverse, responsible, and autonomous work in a dynamic startup.
• Flat hierarchies with an open and direct feedback culture, including a 360° development feedback aiming for holistic professional development.
• Train in over 7,200 partner studios for only €30 per month with your subsidized Wellpass membership.
• Flexible working hours, modern office, and the option for home office.
• Regular team events (game nights, ski trips, and much more) - Teamwork makes the dream work!

Do you share our passion for our disruptive robot technology and want to be a part of our dynamic growth journey? You will get to own projects, implement innovative solutions, and be recognized for your successes!