Product Marketing Specialist

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. As demand grows, so does the need for content that actually moves buyers - not just content that looks good.

We’re looking for someone who thinks about content as a system , not a deliverable. Someone who understands where content lives, why it exists, and how it moves people from first touch to decision - and who uses AI to scale that impact.

If you’re excited about storytelling, strategy, and building content at the edge of technology, keep reading

What Makes This Role So Exciting

• This is not a classic content writer role. Your focus is content engineering: designing, structuring, and placing content so it drives real business outcomes across the buyer journey.
• You’ll create content that directly supports sales – landing pages, sales enablement, customer stories, webinars, and event formats – and see the impact of your work quickly.
• Use AI as a core tool, not a gimmick. You’ll leverage AI to create, adapt, and repurpose content at scale while keeping quality and narrative consistency.
• Decide what content is needed, where it should live, and how it should be reused across channels and funnel stages.

Responsibilities

• Design and execute a content strategy across the buyer journey (awareness → consideration → decision).
• Create and optimize content for landing pages, webinars, events, customer stories, case studies, content offers, and campaigns.
• Use AI tools to scale content creation, adaptation, and repurposing.
• Turn existing materials (sales calls, decks, workshops, product insights) into high‑impact content.
• Work closely with sales to understand real customer objections, language, and decision drivers.
• Continuously test, iterate, and improve how content supports pipeline and revenue.

Qualifications

• Have 2+ years of experience in B2B content, product marketing, or content strategy (not fresh out of university).
• Have worked in a startup or scale‑up environment and be comfortable with ambiguity.
• Think in stories and systems, not just single pieces of content.
• Be confident using AI tools to create content faster, smarter, and at scale.
• Understand that good content is about placement, timing, and context – not volume.
• Enjoy collaborating closely with sales, marketing, and product teams.
• Be based in Munich (or willing to relocate) and value in‑person collaboration.

Nice‑to‑Haves

• Exposure to manufacturing, industrial tech, or complex B2B products.
• Experience repurposing content across formats and channels.

Benefits

• The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients.
• Great responsibility right from the start and the opportunity to shape where the business is going.
• Growing team with diverse backgrounds to work with and learn from.
• Flexible and hybrid work environment.
• Wellpass.
• Competitive compensation.
• Learning & Development budget.
• Cool central office in Munich and legendary company events.
• Employee Stock Options to participate in the company’s success.