Programmatic Media Specialist

Programmatic Media Specialist

BYD Germany | Marketing

Location: Frankfurt, Germany (office-based)

Department: Marketing

Reports to: Marketing Director / Paid Media Lead

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Automotive GmbH is a leading global electric vehicle manufacturer specializing in innovative, sustainable mobility solutions. As part of the BYD Group, the company focuses on developing cutting‑edge electric cars, integrating advanced technology with eco‑friendly design to drive the future of transportation.

Role Overview

The Programmatic Media Specialist is responsible for the planning, activation, optimisation, and performance of BYD Germany’s programmatic display, online video, and connected TV activities.

Working closely with Paid Media, Brand, PR, Analytics, and Creative teams, you will ensure programmatic media is a key driver of both upper‑funnel brand storytelling and lower‑funnel performance outcomes across the full customer journey.

This role requires a proactive, detail‑oriented specialist who can independently manage campaigns end‑to‑end while contributing strategic input to broader media planning.

Key Responsibilities

Programmatic Planning & Activation

• Plan, set up, and manage programmatic campaigns across Display, Online Video, and CTV
• Activate campaigns using DSPs such as The Trade Desk, Amazon DSP, DV360, Quantcast, or similar platforms
• Translate brand and performance objectives into clear, data‑driven programmatic strategies
• Contribute to integrated media planning alongside Paid Search, Paid Social, OOH, and ATL activity
• Ensure alignment between media strategy, audience strategy, and creative approach

Optimisation & Performance

• Continuously monitor and optimise campaigns to improve reach, frequency, CPM, CPV, CTR, VTR, and on‑site performance
• Analyse performance data to uncover insights and identify optimisation opportunities
• Own budget management, pacing, and delivery across campaigns
• Develop and execute structured test‑and‑learn initiatives across formats, audiences, inventory, and creatives

Audience, Data & Measurement

• Build and activate first‑party, third‑party, contextual, and geo‑based audiences
• Work closely with analytics and data teams to ensure accurate tracking, tagging, and attribution (e.g. GA4, floodlights, pixels)
• Support robust measurement frameworks, including brand lift and performance studies
• Help maintain high standards for brand safety, viewability, and fraud prevention in collaboration with verification partners

Creative & Cross‑Functional Collaboration

• Provide actionable feedback on creative performance and format best practices
• Partner with Brand, PR, and Commercial teams on vehicle launches and always‑on campaigns
• Collaborate with creative and production teams to ensure assets are platform‑fit and performance‑ready
• Coordinate with media owners, technology partners, and external vendors where required

Skills & Experience

Essential

• 3–5+ years’ experience managing programmatic media campaigns
• Strong hands‑on expertise with DSPs such as The Trade Desk, Amazon DSP, DV360, or Quantcast
• Solid understanding of full‑funnel programmatic strategy, from awareness to conversion
• Strong analytical skills with advanced proficiency in Excel and/or Google Sheets
• Understanding of tracking, tagging, and web analytics (e.g. Google Analytics)
• Experience managing budgets and delivering against performance KPIs

Desirable

• Experience in automotive or other high‑consideration categories
• Exposure to CTV and premium video environments
• Experience supporting large‑scale brand or ATL campaigns
• Familiarity with ad verification, brand safety, and measurement tools (e.g. IAS, DoubleVerify)

Why Join BYD

This is an opportunity to take full ownership of programmatic media in one of the world’s most innovative automotive brands at a pivotal moment of growth in Germany. You’ll work in a fast‑moving, international environment where your expertise directly influences how consumers discover electric mobility.