Racing Marketing & Communication Manager - Racing automotive Business

SKF has been around for more than a century and today we are one of the world’s largest global suppliers of bearings and supporting solutions for rotating equipment. Our products can be found literally everywhere in society. This means that we are an important part of the everyday lives of people and companies around the world.

SKF Automotive is entering a new era! In September 2024, SKF announced the separation of its Automotive business, with the objective to build two world-leading companies. The future automotive company will be named SKF Vertevo.

Within this transformation, our Motorsport & Supercar Racing Unit plays a unique strategic role. We partner with the world’s most iconic racing teams - Scuderia Ferrari (celebrating 80 years of partnership in 2027, the longest uninterrupted in Formula 1 history), Ducati Corse, NASCAR, Formula Student and more. For us, Motorsport is not just sponsorship: it is a live testbed for advanced technology destined for OE and the future of mobility.

Would you like to join us in shaping the future of motion?

Racing & OE MarCom Manager – Automotive Business

This position will sit inside the Motorsport business unit, reporting directly to the Head of Motorsport, supporting a global team of Key Account Managers, Application & Design Engineers, Innovation, Business Development, and Manufacturing experts.

Key Responsibilities

• Motorsport Communication & Brand Storytelling
• Translate advanced engineering work from racing programs into clear messages for multiple audiences (technical, educational, B2B, fans, next‑generation talents).
• Collaborate with engineers, technical leaders, and partner teams to develop case studies, interviews, and technical features.
• Sponsorship Activation & Rights Management
• Maximize the value of existing contracts with Ferrari, Ducati, NASCAR, etc., ensuring full activation of all marketing and communication rights.
• Manage budgets, ROI analysis, and strategic proposals to enhance the impact of racing partnerships.
• Serve as day‑to‑day operational interface with Scuderia Ferrari, Ducati Corse and other partners for marketing rights and paddock‑related activities.
• Paddock Management (Formula 1, MotoGP and more)
• Oversee the allocation and management of paddock passes, coordinate exclusive customer experiences, and liaise with trackside teams across global motorsport events.
• Events, Fairs & Global Commercial Support
• Organize and attend events such as PMW Cologne, PRI Indianapolis, and emerging market fairs.
• Design booths, coordinate logistics, display products with engineers, and engage with clients.
• Provide analysis and proposals for new opportunities, regions, and segments.
• Digital Content & Social Media
• Create compelling digital content for LinkedIn, Instagram, and emerging platforms.
• Ensure alignment with global brand strategy during the launch of the new SKF Vertevo brand.
• Merchandising & Apparel
• Develop motorsport‑oriented Vertevo‑branded merchandise.
• Manage team clothing and accessories for worldwide paddock activities, ensuring visibility, credibility, and alignment with TV exposure and partner expectations.
• Unified Racing & OE Communication Strategy
• Develop and execute a combined MarCom strategy that uses Motorsport as a credibility platform to elevate the SKF Vertevo brand across both Racing and OE channels.
• Shape a strong, coherent narrative that explains how racing technologies translate into innovation, sustainability, reliability, and performance for OEM customers.

Requirements

• Bachelor’s or master’s degree in marketing, Communication, Business, or related fields.
• Proven professional experience in Motorsport marketing/communication, sponsorship activation, or high‑level events.
• Strong understanding of Motorsport ecosystems, paddock dynamics, and tech‑to‑market storytelling.
• Experience producing digital content for modern platforms.
• Strong project management skills, analytical mindset, and ROI‑driven approach.
• Excellent command of English (spoken and written).
• Prior experience working directly with OEMs, racing teams, or technical sponsors and experience with UK, US and/or Chinese motorsport markets would be a plus.

You will enjoy working here if you are

• Passionate about motorsport and thrive in fast‑paced, high‑performance environments where innovation and precision are key.
• Excel at cross‑functional collaboration and can navigate global, multicultural contexts with ease.
• Looking to turn high‑speed action into high‑impact stories while working trackside with legendary teams.

SKF is committed to creating a diverse environment, and we firmly believe that a diverse workforce is essential for our continued success. Therefore, we only focus on your experience, skills, and potential. Come as you are – just be yourself. #weareSKF

Some Additional Information

This position will be located anywhere within the EMEA region (England, Spain, France, Italy, Germany or Sweden).

You might manage junior resources/interns.

Note that this position requires travel availability (global racing calendar).

Please note that we can’t accept applications via email.

Is this you?

If the answer is yes, submit your application with your CV and cover letter no later than the 19th of April. We will screen candidates continuously throughout the application period, so make sure to submit your application as soon as possible.

At SKF, we are committed to promoting fairness and inclusivity throughout our recruitment process. To achieve this, we may include assessments and verify the information in your application in compliance with country‑specific laws and regulations. If you have any questions or concerns, please feel free to contact the recruiter.

About SKF

SKF has been around for more than a century and today we are one of the world’s largest global suppliers of bearings and supporting solutions for rotating equipment. With more than 40,000 employees in around 130 countries, we are truly global. Our products are found everywhere in society. In fact, wherever there is movement, SKF’s solutions might be at work. This means that we are an important part of the everyday lives of people and companies around the world. See more, at