Regional Activation Manager EUNA ( All genders)

Stellenbeschreibung:

Your Tasks

The Regional Activation Manager is part of the Regional EUNA iCom team and reports into the Regional Operations & Activation Lead. This role’s purpose is to deliver outstanding and OTIF campaign activation for Derma & Healthcare brands across all EUNA MUs in close cooperation with MU/local Activation teams, Regional Planning, Content and Analytics team and our Agencies’ Digital buying and Creative implementation Hubs.

Cross-Brand Excellence in campaign setups, processes and teams:

Continually drive process and activation excellence across media and activation campaign plan
Setting and management of the right KPIs across all channels
Development of Best practice (Digital) activation for the Region (Orchestration, Assets, Viewability, Brand Safety, Optimization,..)
Drive continual improvement of Golden Rules framework in collaboration with Global Media
Ensure that local teams have the necessary expertise, understanding and investment to operate excellence in media and content implementation
Own and steer Agency Digital Buying Hub operations
Own and steer the EUNA Test & Learn agenda
Support the setup and implementation of the right and consistent Martech and Adtech-Infrastructure across the region together with Partners in Global Media/ Digital, BSS
Key point of contact towards Global Media Activation team and local MU activation teams

Excellence in DHC Campaign activation and delivery:

Manage and deliver regional campaign orchestrations in close cooperation with regional strategy and content teams, MUs and Agency partners
Lead, steer and support MUs and local Activation Manager in delivering local campaign excellence in time and in full

Key performance metrics:

Activation and campaign effectiveness, efficiency & excellence

Your Profile

Min. 5+ years experiences in Media & Digital Communication in local Market and/or Regional/Global Role with strong expertise and understanding of integrated communication and digital excellence
Strategic & process driven mindset
High action orientation: Can translate strategy into concrete concepts and plans and deliver on time and in full against the plans
Excellent analytical skills to drive a clear direction in a complex situation
Proactive, ambitious, agile
Fluent in English

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.